DIGITALEGY FOR THE EDUCATION SECTOR

We turn family interest into enrollments

We are a Revenue Operations firm and a HubSpot Diamond Solutions Partner. Since 2015 we have supported schools, universities and educational institutions in Mexico, Latin America and Spain in attracting, admitting and retaining their students.

HubSpot Diamond Solutions Partner
EXECUTIVE SUMMARY

Verifiable results in education

Digitalegy is a Revenue Operations firm and a HubSpot Diamond Solutions Partner with more than a decade of work alongside educational institutions. We align marketing, admissions and family service around one process and one source of data, so that every interested family has a clear path to enrollment.

This page brings together published results. In Colombia, Innova Schools closed the cycle with 1,319 new students enrolled. In Quintana Roo, La Salle Cancún nearly doubled its enrollment after digitizing its admissions process. In Mexico, Innova Schools unified marketing, sales and admissions on HubSpot integrated with its school management system, and opened two new campuses in 2024.

The context is favorable. In Mexico, private enrollment grew 5.1% between the 2022-2023 and 2024-2025 school years while public enrollment shrank 2.0%. In Spain, 3.2 million students attended private education in the 2020-2021 school year. The competition for every family is real, and it is won with well-run processes, data and technology.

  • 1,319new students enrolled in a single cycleInnova Schools Colombia, 2021
  • +97%growth in enrollmentLa Salle Cancún
  • 13.73%conversion from qualified lead to enrollmentInnova Schools Colombia, 2021
  • 5.0 / 5on the HubSpot Solutions Marketplace10 reviews, accessed November 7, 2026
WHO WE ARE

Digitalegy

A Revenue Operations firm with a specialized practice for educational institutions, accredited at the highest level of the HubSpot ecosystem.

We founded Digitalegy in February 2015, and today we operate from four offices: Bellevue (Washington, United States), Vancouver (British Columbia, Canada), Mexico City and Cundinamarca (Colombia). We work in Spanish and English, and more than 300 clients have placed their trust in us.

On the HubSpot Solutions Marketplace we are listed as a Diamond tier Solutions Partner, with the Onboarding accreditation and a rating of 5.0 out of 5 based on 10 client reviews. Education is explicitly listed among the industries we serve.

  • DiamondHubSpot Solutions Partner tier
  • 2015Year founded
  • 300+Clients served
  • 4Offices: United States, Canada, Mexico and Colombia

Experience in education technology

For more than a decade, since 2015, we have worked with schools and school networks on marketing, admissions and technology. We know the full enrollment cycle: the family's search, the visit, the admissions team's follow-up and the enrollment itself.

That experience shows in our integration work. For Innova Schools Mexico we connected HubSpot with Algebraix, the institution's school management system, so that each student's information lives in one place from first contact to graduation. We work with the platform the institution already has, without replacing it.

Technology partnerships

  • HubSpot Diamond Solutions Partner
  • Google Partner
  • Microsoft Partner
  • SAP Partner
  • Meta Partners
  • Aircall
  • Supered
  • Tendril

HubSpot accreditation and certifications

  • Onboarding (accreditation)
  • AEO Fundamentals
  • Content Marketing
  • Email Marketing
  • Frictionless Sales
  • HubSpot Solutions Partner
  • Inbound
  • Inbound Marketing
  • Inbound Sales
  • SEO II
  • Social Media Marketing

Presence

  • United StatesBellevue, Washington
  • CanadaVancouver, British Columbia
  • MexicoMexico City
  • ColombiaCundinamarca

From these four offices we serve institutions in Mexico, Colombia, the rest of Latin America and Spain, in Spanish and English.

CONTEXT

The challenge for the education sector

No educational institution today competes only with the school around the corner. It competes with every option a family finds on their phone the night they decide to change their child's school. That is where enrollment is won or lost, and it is a field of data, processes and response times.

The private sector carries weight across Ibero-America, though very unevenly. In Chile, nearly two out of three primary school students attend a private school. In Spain it is almost one in three; in Peru and Argentina, one in four; in Colombia and Brazil, one in five; and in Mexico, one in ten.

That spread matters. Where the private share is high, competition for every family is intense and the admissions experience makes the difference. Where it is low, as in Mexico, the private sector competes for a smaller space and needs to be even more precise in how it attracts families.

A broad private market across the regionShare of primary school enrollment in private schools
  • Chile (2024)63.5%
  • Spain (2024)31.7%
  • Peru (2024)26.1%
  • Argentina (2023)25.8%
  • Colombia (2022)19.3%
  • Brazil (2024)19.1%
  • Mexico (2025)10.2%
Markets where we have operations or clientsRest of the region

Source: World Bank, indicator SE.PRM.PRIV.ZS. The reference year varies by country.

Focus on Mexico

The 2024-2025 school year closed with 5,601,256 students in privately funded schools, spread across 42,117 schools and taught by 512,082 teachers. That is 16.3% of the 34,370,623 students in the National Education System.

Between the 2022-2023 and 2024-2025 school years, private enrollment gained 270,512 students (+5.1%), while public enrollment lost 581,588 (-2.0%). Over the same period the number of private schools fell from 42,458 to 42,117: the sector is growing in students and concentrating in fewer schools. The institutions that gain enrollment do so at the expense of those that do not.

The private share varies by level: 38.1% in higher education, 15.0% in upper secondary and 11.5% in basic education, where every point is contested. And the digital ground is ready: in 2024, 83.1% of people aged six or older used the internet and 73.6% of households had access.

  • 5,601,256students in private schools, 2024-2025 school year
  • +5.1%private enrollment between 2022-2023 and 2024-2025
  • -2.0%public enrollment over the same period
  • 83.1%of people aged six or older used the internet in 2024

Source: SEP, Principales Cifras 2022-2023 and 2024-2025 (changes and percentages: our own calculation); INEGI, ENDUTIH 2024

Spain

In the 2020-2021 school year, Spain had 3,178,779 students in private education: 2,712,170 in non-university education and 466,609 in university education, across 9,490 institutions (9,323 non-university and 167 university). Of the non-university students, 2,198,212 attend publicly funded private schools (centros concertados) and 513,958 attend private schools without public funding.

The concertado model changes the commercial equation. Public administrations provide 57.0% of the current income of non-university private education, and current expenditure per student is €4,356 in publicly funded private schools versus €4,958 in schools without public funding. Recruitment competes less on price and more on reputation, proximity and the quality of the admissions process.

  • 3,178,779students in private education (2020-2021)
  • 9,490private institutions
  • 2,198,212students in publicly funded private schools
  • 57.0%of the current income of non-university private education comes from public administrations

Source: INE, Encuesta de Financiación y Gasto de la Enseñanza Privada, 2020-2021 school year

WHAT WE DO

What we do for an educational institution

We support the full student lifecycle, not just the recruitment campaign.

  1. Attraction

    A website that ranks, content that answers parents' real questions in search engines and AI answer engines, and campaigns that reach the right family.

  2. Admissions

    The stage where most enrollments are lost. A digitized process with automatic follow-up, AI agents for WhatsApp and full visibility for the admissions team.

  3. Retention

    Retaining costs less than recruiting. Communication segmented by grade and campus, and family service that solves problems before they escalate.

  • Revenue Operations

    Marketing, admissions and service aligned around one process and one source of data.

  • HubSpot implementation and onboarding

    Full implementation, guided onboarding or self-onboarding, depending on the institution's team and budget.

  • Marketing Operations

    Campaign operations, segmentation, automation, lead nurturing and continuous measurement.

  • Growth-Driven Design

    Web design and development with a continuous improvement methodology: a site that is operated and improved every month, not a project that is delivered and abandoned.

  • AI agents for WhatsApp

    Automated service on the channel where families in the region actually respond.

  • School system integration

    HubSpot connected to the school management platform so that student data lives in one place, from first contact to graduation.

  • HubSpot support

    Ongoing support so the platform keeps performing after implementation.

  • Strategic consulting

    Diagnosis, buyer personas, family journey map and growth plan, with SEO and AEO to appear on Google and in the answers of ChatGPT, Gemini and Perplexity.

SUCCESS STORIES

Institutions that grow with us

Five institutions in Colombia, Mexico and Spain: three with published results and two with programs in progress.

Innova Schools Colombia

Bogotá, Colombia · Primary and secondary education · International network

  • HubSpot CMS
  • Growth-Driven Design
  • Marketing automation
  • Admissions CRM

Innova Schools arrived in Colombia in 2020, when the pandemic eliminated in-person recruitment. With a new website on HubSpot and an admissions CRM, it closed the 2021 cycle with 1,319 new students enrolled.

The challenge. Innova Schools is part of an international network of schools with a presence in Mexico, Peru and Colombia. It had new campuses to fill in Bogotá and digital campaigns planned, but it did not have a website capable of supporting its educational offering or of turning interested families into enrollments.

The solution. We implemented HubSpot CMS as the web platform, with marketing automation and a CRM so the admissions team could see every interaction with each prospect. We defined buyer personas and the family journey, designed the site with Growth-Driven Design in 4 weeks, optimized every page, created automated information requests and a tuition calculator, and used heat maps to improve the experience.

Results

  • 178,282website sessions in 2021
  • 9,609new qualified leads
  • 13.73%conversion from qualified lead to enrollment
  • 1,319new students enrolled

Innova Schools Mexico

Mexico · Primary and secondary education · International network

  • HubSpot implementation
  • Algebraix integration
  • Automation
  • Performance dashboards

Innova Schools Mexico unified marketing, sales and admissions on HubSpot integrated with Algebraix, its school management system, and opened two new campuses in 2024.

The challenge. Despite solid growth through 2023, the previous CRM did not allow the institution to unify information scattered across marketing, sales and admissions, automate repetitive tasks, segment audiences or measure campaigns to make data-driven decisions.

The solution. We implemented HubSpot integrated with Algebraix so that student information would live in one place, from first contact to graduation. We built automated workflows from lead generation to enrollment, segmentation and personalized email campaigns with chatbots, and dashboards to track campaigns in real time.

Impact. The published case reports more enrollments thanks to better lead generation and conversion, a lower acquisition cost per student, greater satisfaction among parents and students, and the opening of two new campuses in 2024.

Results

  • 2new campuses opened in 2024

La Salle Cancún

Cancún, Quintana Roo, Mexico · Primary and secondary education · Lasallian institution

  • Inbound marketing
  • Admissions digitization
  • HubSpot CRM
  • Content

La Salle Cancún fully digitized its admissions process and nearly doubled its enrollment: +97% growth.

The challenge. The admissions process required families to visit the campus several times and fill out extensive paperwork, and that friction kept interested parents from completing enrollment. The marketing strategy had no defined buyer personas, and the school's online presence was not enough to attract new families.

The solution. We deployed a comprehensive inbound marketing strategy focused on removing friction: buyer personas, quality content (ebooks, blog and video), full digitization of the admissions process, optimization of the website and landing pages, RD Station for marketing automation and HubSpot CRM for communication and follow-up.

Results

  • +97%growth in enrollment
  • 4,594new qualified leads
  • +2,300additional monthly website visits

Terra Escuela Consciente

Valldoreix, Sant Cugat del Vallès (Barcelona), Spain · Early childhood and primary education · Authorized school

  • Marketing Operations
  • HubSpot onboarding and implementation
  • AEO
  • SEO

Terra Escuela Consciente is a trilingual authorized school (Catalan, Spanish and English) offering early childhood and primary education. Since 2025 we have run its marketing on HubSpot and, since October 2026, its AEO and SEO program in three languages.

Marketing Operations, since 2025. We onboarded and implemented HubSpot Marketing and Sales around the school's admissions process: linked family and student records, a pipeline from first contact to enrollment, visit booking with a calendar, automatic creation of opportunities from the visit form, follow-up tasks and dashboards. We added automations, lead nurturing with email sequences and a waiting list, and weekly working sessions with the school's team.

AEO and SEO, since October 2026. We started a program in Catalan, Spanish and English so that Terra appears when families ask ChatGPT, Gemini or Perplexity which school is right for them. It includes the diagnosis, a measured baseline of visibility on those three AI platforms, a content plan and an authority plan.

Wooden blocks with translucent colored pieces on a table in a Terra Escuela Consciente classroom

Colegio Célestin Freinet

Bogotá, Colombia · Preschool through grade 11 · Four campuses

  • Growth-Driven Design
  • Marketing Operations
  • SEO
  • WhatsApp with AI

Colegio Célestin Freinet had three websites for four campuses. We launched a single bilingual site using the Growth-Driven Design methodology, and we run its marketing across seven fronts to strengthen its positioning and reach more families.

The goal. The school wants stronger positioning among families, to reach more of them and to turn that recognition into sustained enrollment growth across its four campuses, which include one campus with a bilingual program.

New website with Growth-Driven Design. We merged three sites into one: four campuses, two languages (Spanish and English), 40 site pages built on 13 templates, plus four Open Day landing pages, one per campus. The site includes structured data, redirects from the old URLs and HubSpot forms.

Marketing Operations across seven fronts. Since September 2026 our work with the school has covered the website with monthly updates, search engine positioning, content strategy, comparison against three competitor schools, family service on WhatsApp with AI, the connection of HubSpot with Meta and with Edtools (the school's management platform), and Open Day campaigns for each campus.

OUR CLIENTS' VOICE

What institutions say

  • With Digitalegia we achieved a website with high organic impact, which has become our main channel for acquiring new enrollments.

    Tatiana MacayaCommercial DirectorInnova Schools Colombia
  • Using the CRM has made day-to-day work easier for every user at Innova: having a tool that lets us quickly identify what is happening with our contacts and gives us full traceability of their relationship with us.

    María Fernanda GarzónHubSpot SpecialistInnova Schools Colombia
  • HubSpot and Digitalegy have been key to transforming the way we work. The platform has allowed us to optimize our processes, improve the user experience and reach our growth goals.

    Armando MontañoMarketing ManagerInnova Schools Mexico
  • With Digitalegy we improved our admissions process; they helped us automate it and so achieve a greater impact on our enrollments. They have also helped us generate new leads with Inbound Marketing.

    Jessica OstosAdmissions DepartmentLa Salle Cancún

Quotes translated from Spanish. Some mention “Digitalegia,” our former name.

RECOGNITION

Industry recognition

  • HubSpot Solutions Marketplace

    Diamond tier HubSpot Solutions Partner

    The highest tier HubSpot grants to its implementation partners, with the Onboarding accreditation and a rating of 5.0 out of 5 based on 10 reviews (accessed November 7, 2026).

  • gecos

    Top 10 inbound marketing agencies in Mexico

    Digitalegia, our former name, is ranked number 8 on the list, described as an inbound marketing agency with strategists who have more than 10 years of experience and a focus on results, analytics and campaign optimization.

  • marketing4ecommerce Mexico

    VortX 2026: The event that breaks down B2B barriers by connecting technology with large companies across the Americas

    An article, published with Digitalegy's support, about VortX 2026: the virtual Revenue Operations expo we presented together with HubSpot on May 27 and 28, 2026.

At VortX 2026, the focus is absolute: lower operating costs and more closed deals. It is the meeting point where the needs of large companies connect with the innovation of technology providers.

Rob Ayala, CEO of Digitalegy. marketing4ecommerce Mexico (translated from Spanish)
METHODOLOGY

How we work

  1. Diagnosis

    We review the complete admissions process, the technology in place and the data that already exists. We come out with a map of where enrollments are being lost.

  2. Strategy

    We define buyer personas for the families the institution wants to attract and map the full journey, from first contact to signed enrollment.

  3. Implementation

    We implement HubSpot, integrate it with the school management system and automate the workflows that take up the team's time today.

  4. Operation

    We run campaigns, content and service. We measure every week and adjust, because a website and a funnel are not delivered: they are operated.

  5. Handover

    We train the internal team so the institution does not depend on the agency to operate its own platform.

WHY DIGITALEGY

Why choose us

  • We know the education sector

    More than a decade, since 2015, working with schools and school networks, with clients today in Colombia, Mexico and Spain. We know where an enrollment is lost and how to recover it.

  • Documented results

    The Innova Schools Colombia and Innova Schools Mexico case studies are also published by HubSpot. The La Salle Cancún case study is on our blog. Anyone can verify them.

  • HubSpot's highest tier

    Diamond tier Solutions Partner, with the Onboarding accreditation and a rating of 5.0 out of 5 from 10 reviews on the official marketplace.

  • We integrate, we don't replace

    We work with the school management system the institution already has. HubSpot connects to it, as we did with Algebraix at Innova Schools Mexico.

  • Real regional coverage

    Offices in the United States, Canada, Mexico and Colombia, and education clients in Colombia, Mexico and Spain, served in Spanish and English.

  • We hand over the operation

    The goal is for the institution's team to operate its platform independently, not to depend on a vendor indefinitely.

FREQUENTLY ASKED QUESTIONS

Frequently asked questions

What does Digitalegy do for a school or university?

We support the full student lifecycle: attraction, admissions and retention. We design websites with Growth-Driven Design, work on SEO and AEO, implement HubSpot as an admissions CRM, automate follow-up with families, deploy AI agents on WhatsApp and integrate HubSpot with the school management system the institution already uses.

What results has Digitalegy achieved with educational institutions?

Innova Schools Colombia enrolled 1,319 new students in 2021, with a 13.73% conversion rate from qualified lead to enrollment. La Salle Cancún grew its enrollment by 97% after digitizing its admissions process. Innova Schools Mexico unified marketing, sales and admissions on HubSpot and opened two new campuses in 2024.

Can HubSpot be integrated with a school management system?

Yes. We connect HubSpot with the school management platform so that student data lives in one place, from first contact to graduation. For Innova Schools Mexico we integrated it with Algebraix, and for Colegio Célestin Freinet we are working on connecting HubSpot with Meta and with Edtools. We do not replace the existing system.

What is AEO, and why does it matter to a school?

AEO is answer engine optimization: getting a school to appear when families ask ChatGPT, Gemini or Perplexity which school is right for them. For Terra Escuela Consciente we work on it in Catalan, Spanish and English, with a diagnosis, a measured visibility baseline, a content plan and an authority plan.

In which countries does Digitalegy work with educational institutions?

We have offices in Bellevue (United States), Vancouver (Canada), Mexico City and Cundinamarca (Colombia), and we work in Spanish and English. Our education case studies are in Colombia, Mexico and Spain, and education is listed among the industries we serve on the HubSpot Solutions Marketplace.

What HubSpot partner tier does Digitalegy hold?

We are a Diamond tier HubSpot Solutions Partner, the highest tier HubSpot grants to its implementation partners. We hold the Onboarding accreditation and a rating of 5.0 out of 5 based on 10 client reviews on the HubSpot Solutions Marketplace. We founded Digitalegy in February 2015, and more than 300 clients have placed their trust in us.

CONTACT

Let's talk about your institution's admissions process

Tell us how families find your institution today and where they stop. In a first conversation we review your process and propose the next steps.

Email hi@digitalegy.io