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DIGITALEGIA CASE STUDY

Loco Tequila

 

Service

Web design leading to growth and integration with eCommerce.

 

COMPANY SIZE

Medium.

 

SEGMENT

Food and beverages.

 

OBJECTIVES  

Create a captivating online presence that reflects the heart of the brand, improving the user experience, increasing website traffic, and driving sales. This will be achieved by incorporating eye-catching visuals, compelling content, and a seamless e-commerce platform that is easy to navigate.

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Monthly visits

+4,386

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Successful migration

from VTEX to Shopify

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Improve your UI & UX

jackie-romano

Jacqueline Romano

Marketing Manager

@LOCOTEQUILA
"Collaborating with Digitalegia on the development of a new website has been a remarkable journey for me, and I couldn't be more pleased with the outcome. What stands out most about their approach is the creativity and uniqueness embedded in every proposal. They never settle for the status quo but rather venture into uncharted territories to discover innovative ideas and solutions. Moreover, their customer support is second to none, always ready and eager to address any queries or concerns with promptness and clarity."

About Loco Tequila

 

Loco Tequila is a standout premium tequila brand, known for its commitment to craftsmanship, traditional practices, and genuine authenticity.

Made in Mexico, Loco Tequila takes pride in using artisanal methods and selecting the finest agave plants for its production.

Each bottle reflects the rich heritage and lively spirit of its Mexican origins, offering a unique and sophisticated tasting experience for tequila enthusiasts worldwide.

With a blend of ancestral tradition and modern flair, Loco Tequila has successfully established itself in the competitive beverage industry through its pursuit of perfection.

The Problem

Loco Tequila faced several challenges in establishing a strong online presence.

Their chosen platform, Vtex, was unable to support their growth goals, and the website's design did not effectively reflect the essence of the Loco Tequila brand.

Additionally, the clutter of combining brand storytelling and production details on one page left visitors navigating through a crowded narrative, diminishing the overall digital experience.

Seeking a digital persona that resonates with their core identity and enhances the user interface, Loco Tequila partnered with Digitalegia. 

The clear objective was to overhaul the website and enhance the online shopping experience to meet customer expectations and stand out in a competitive market.

Comparativa Sitio web Loco Tequila
Tienda en línea de Loco Tequila

The Solution

Digitalegia led a comprehensive visual redesign and strategic transition to Shopify, a renowned e-commerce platform valued for its strong resilience and adaptability. Key aspects of the initiative included:

Visual redesign and content improvement
  • Integration of new visuals like photographs, videos, and textures not only enhance the site's aesthetics but also reinforce the brand's visual identity.
  • This includes segmenting the brand narrative and production process into separate pages for a more in-depth exploration.
  • Additionally, enhanced navigational features with clear and strategic calls to action (CTAs) make it easier to access the blog, online store, and store locator.
HubSpot CMS Implementation
  • The process commenced with the implementation of HubSpot's CMS as the main web design tool, streamlining content management and enabling seamless updates to the site in the future.
Shopify migration
  • Transitioned the e-commerce platform from Vtex to Shopify, enhancing the site's flexibility, usability, and overall management capabilities.

The Results

Ever since these enhancements were put into place in 2024, Loco Tequila has experienced substantial growth in its online visibility:

  • Increase in new users.
  • Improved conversion rate thanks to an optimized user experience and more accessible and engaging content.
  • Increased exposure to CTAs, driving newsletter subscriptions and other valuable user interactions.
elemento-grafica-loco-tequila

The partnership between Loco Tequila and Digitalegia has transformed the brand's online presence, aligning it with their unique identity and significantly enhancing user experience.

Additionally, the transition to Shopify and a visual redesign has not only simplified online store management but has also sparked growth and boosted conversions, positioning Loco Tequila for continued success in the digital landscape.

START HERE

This is the first step towards better growth

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