Skip to content
menu-toggle
menu-close

How Inbound Marketing helps your company?

Pleca corta

Inbound marketing is the exclusive marketing methodology that, through consistent resource investment, enables the attainment of an escalating influx of website traffic, qualified demand generation, profitable business opportunities, and increased sales. This approach entails creating tailored content in conjunction with the utilization of diverse marketing automation tools, facilitating lead nurturing strategies, personalized content, lead filtering and qualification, and more.

This enables you to establish a demand generation system that operates automatically from a user's first visit to your website until they become a customer. For the investment in inbound marketing services to be profitable, certain conditions must be met. The primary requirement is that the company is struggling to generate demand, reduce the cost of customer acquisition, improve the sales process, or establish a strong brand/service presence in the market.

How do we help you?

Pleca corta

We drive traffic to your website

The most valuable type of traffic your website can receive is organic traffic. This refers to visitors who find you through a search without any paid advertising. At our company, we understand the importance of this type of traffic, which is why we thoroughly analyze and create a strategic plan to optimize your website through effective SEO techniques and a well-planned content strategy. However, we also recognize the benefits of digital advertising campaigns in driving traffic to your site.

Generamos_trafico_web_Digitalegia
Convertimos_Trafico_Prospectos_Digitalegia

We transform the incoming traffic into valuable leads.

We employ tailored tactics to attract the ideal audience to your website and create enticing lead magnets, effectively converting them into potential customers for your sales team.

We bring marketing and sales teams together

Undeniably, bridging the gap between marketing and sales teams is a daunting task for companies. However, we make it easier by customizing and automating the lead qualification process based on individual interest and suitability. Additionally, we foster collaboration by establishing SLAs between departments, ensuring that both teams work harmoniously towards a shared objective: achieving the sales goal.

Alineamos_equipos_marketing_ventas_Digitalegia
26l6JNR--_MVCDBWOWcyIO-hwUDoAyGc

We utilize automation tools to accomplish our goals

Our accomplishments rely heavily on automation tools. These tools enable us to create and implement strategies that are specifically designed to meet our objectives. They also play a crucial role in measuring key performance indicators, allowing us to make necessary adjustments and ultimately achieve our goals.

How do we achieve marketing success?

Pleca corta
Initial Assessment and Evaluation

We have a comprehensive understanding of your company, including the challenges you have faced and the dedicated efforts you have made to set benchmarks and develop an effective strategy.

Planning & Development

We have a deep understanding of your target audience, their meticulous research process when it comes to making a purchase decision, and we have the expertise to devise a tailored strategy to support them throughout their journey.

Website Optimization

We thoroughly analyze your website to implement strategic enhancements that optimize its structure and positioning. Our expertise in technical, semantic, and off-page SEO techniques ensures effective improvements for your online presence.

Attraction Campaigns

We create data-driven, strategic content that drives high-quality traffic to your website. Our engaging blog posts and targeted social media distribution channels are designed to boost your online presence.

Conversion Campaigns

We specialize in crafting effective digital conversion paths through strategically designed landing pages and targeted advertising. Our unique approach includes valuable lead magnets that serve as powerful digital lead generators, working tirelessly 24/7 on your website to drive valuable leads for your company.

Nurturing Campaigns

We specialize in automating personalized email marketing campaigns that align with each stage of the buyer's journey, allowing leads to progress at their own pace and ultimately transforming them into loyal customers when they are fully prepared.

Lead Qualification

Our expertise lies in defining and automating the key factors that enable the commercial area to maximize its productivity by focusing solely on potential customers with a high likelihood of conversion.

Analysis & Reporting

In order to make improvements, it is essential to measure your progress. Our team conducts a thorough analysis of the data we gather using comprehensive dashboards, enabling us to pinpoint exactly where improvements need to be made.

Inbound Marketing Tools

Pleca corta
2023_Flywheel_EN
Attracting Tools

  • Content Strategy

  • Blog Posts

  • Get the word out on Social Media

  • Video

  • Ads

  • AI
Engaging Tools

  • Remarkable Content

  • Conversion Paths

  • Email Marketing

  • Conversational Bots

  • Lead Management

  • AI
Delighting Tools

  • Smart Content

  • Inbox

  • Email Marketing

  • Attribution Reports

  • Marketing Automation

  • AI
Attract

The goal isn't to have every user visit your website, but rather to attract those who are most likely to become sales opportunities and satisfied customers. So, how can you achieve this? By providing relevant content to the right people at the right time - when they're actively seeking it out.

Utilize the Content Strategy tool to establish a strong online presence and rank highly in search results for the topics that matter most to your potential customers. Share engaging blog articles and captivating video content across all your social media profiles using our social media tools. Additionally, create advertisements to increase brand awareness among your target audience. Throughout each stage of this process, it's essential to analyze and report on your efforts to identify what's working well and areas where you can make improvements.

Engage

Harness the power of our Conversations tool to cultivate enduring connections with potential clients on their preferred platforms, whether it's email, bots, live chat, messaging apps, and more. Utilize our conversion tools, including captivating CTAs, compelling forms, and seamless lead flows, to gather valuable data from prospects who explore your website.

Leverage the wealth of prospect and customer information stored in our CRM (Sales Management) system to personalize the website experience through intelligent content, guiding them through the entire buyer's journey via strategically crafted emails and conversion flows. Foster unwavering brand loyalty by precisely targeting specific audiences with enticing ads or captivating social media content. Enhance your business capabilities by selecting from our extensive range of plug-in integrations, tailoring additional tools and features to perfectly align with your unique needs.

Delight

Leverage the potential of Conversations,Email, and Marketing Automation tools to effortlessly deliver tailored information to the right user, precisely when they need it most.

Seamlessly align your sales and customer service teams with Conversations Inbox, fostering contextual dialogues with your valued customers. Craft captivating content that will entice your prospects to share with their loved ones, utilizing a variety of engaging formats, such as captivating videos.

START HERE

Embark on the path to exponential growth

Pleca_software_marketing