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Digitalegy Case Study

Innova Schools México

 

Service

HubSpot Advanced Onboarding & Algebraix Integration

 

Company Size

Medium

 

Industry

Education

 

Objetives 

Deploy a smart CRM solution designed to enhance efficiency through automation, optimizing both demand generation and commercial workflows seamlessly with their school management system.

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They tell you about it

Armando González
Armando González
Marketing Manager

"HubSpot and Digitalegy have been key to transforming the way we work. The platform has allowed us to optimize our processes, improve the user experience and achieve our growth objectives."

Paulina Cervera
Paulina Cervera
Marketing DIRECTOR

"HubSpot has allowed us to transform our marketing strategy. Thanks to segmentation and personalization, we have significantly increased engagement with our prospects and achieved a higher ROI on our campaigns."

Álvaro González
Álvaro González
SALES DIRECTOR

"Leveraging HubSpot, our sales teams gain unparalleled insights into every phase of the customer journey. This advantage has been instrumental in enhancing our deal closure rates and elevating the satisfaction levels of our students and parents."

Gabriela Navarro
Gabriela Navarro
Inbound Marketing Specialist

"It's been an honor to partner with Innova Schools Mexico on their journey of digital transformation. The outcomes we've seen underline the incredible capability of HubSpot to propel educational institutions forward."

About Innova Schools Mexico

 

Innova Schools Mexico, known for providing exceptional education, experienced significant growth up to 2023. However, their admissions and school management systems began to feel the strain of supporting an expanding educational network. The lack of a unified platform for managing marketing, sales, and admissions efforts, along with challenges in understanding the student journey holistically, presented obstacles in streamlining operations and pursuing further growth.

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The Problem

The existing CRM at Innova Schools Mexico did not provide the necessary functionalities to:

  • Unify information: Marketing, sales and admissions data scattered in different systems.
  • Automate processes: Repetitive tasks that consume valuable team time.
  • Segment and personalize: Deliver personalized experiences to each prospect and student.
  • Measure and analyze: Get a clear view of campaign performance and make data-driven decisions.
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The Solution: HubSpot and Algebraix, the Perfect Combination

 

Digitalegy, renowned for their expertise in RevOps and fostering business expansion, presented Innova Schools Mexico with an all-encompassing approach anchored in HubSpot, the premier platform for CRM and marketing automation. The fusion of HubSpot with Algebraix, an advanced school management system, culminated in remarkable achievements:

  • Data Consolidation Mastery: Effortlessly gather every aspect of a student's path, from the first point of contact to the celebratory graduation day, all within a cohesive and comprehensive platform.

  • Workflow automation: From the initial spark of interest to the final step of enrollment, every process was refined and made more efficient.

  • Personalization of the UX: Tailoring the experience through precise audience segmentation, crafting email marketing campaigns that resonate on a personal level, and incorporating chatbots to streamline service efficiency.

  • Real-time data analysis: Bespoke dashboards designed for the meticulous tracking of campaign outcomes, enabling the formulation of informed strategic choices.

The Results: Exponential Growth

The implementation of HubSpot and Algebraix has generated extraordinary results for Innova Schools Mexico:

  • Increase in enrollment: Through enhanced lead generation tactics and refined conversion strategies, we've observed a remarkable surge in student enrollment numbers.

  • Reduced Customer Acquisition Costs: By streamlining processes and tailoring our outreach, we've significantly decreased the expense involved in welcoming each new student.

  • Improved Customer Satisfaction Indicators: Enhanced individual attention and swift problem-solving have elevated satisfaction levels among both parents and students.

  • Opening of New Campuses: The remarkable outcomes of our growth tactics have paved the way for Innova Schools Mexico to broaden its horizons, culminating in the launch of two additional campuses in 2024..
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Enhancing Outcomes

 

1. Student Experience Personalization:

  • Advanced Segmentation: HubSpot empowered Innova Schools Mexico to finely slice their database, tailoring it based on the unique interests, ages, and academic stages of their audience. This strategic segmentation enabled the crafting of content and marketing campaigns that resonated deeply with their target groups, significantly boosting conversion rates.

  • Automated Workflows: Automated systems were set in place to dispatch tailored emails at crucial moments throughout the student journey, including event notifications, exclusive promotions, and supplementary educational content.

 

2. Improved Teams Efficiency:

  • Real-time Visibility: Every team—from marketing and sales to admissions—shared access to a unified information hub, streamlining collaboration and the distribution of leads.

  • Reduction of Manual Tasks: By streamlining routine tasks through automation, teams could redirect their energies towards more impactful endeavors, like nurturing prospect relationships and brainstorming innovative concepts.

3. Higher Return on Investment (ROI):

  • Multichannel Attribution: HubSpot enabled Innova Schools Mexico to monitor their audience's interactions across diverse platforms, streamlining the process of pinpointing the campaigns that delivered the highest impact and refining their marketing spend for optimal efficiency.

  • In-depth Data Analysis: Tailored analytics offered a deep dive into each campaign's effectiveness, paving the way for decisions rooted in data and enabling the agile refinement of strategies as needed.

 

Practical Examples of Our Strategies in Action

  • Creation of an Online Community: Launched an interactive community hub within HubSpot, designed for students, parents, and teachers to engage, collaborate, and exchange valuable resources.

  • Chatbots Development: Interactive chatbots were designed to seamlessly provide answers to common inquiries and navigate prospective students through the admissions journey.

  • Integration with their SIS (School Information System): HubSpot was integrated with Innova Schools Mexico's SIS to offer a more personalized and connected experience for the final user.
START HERE

This marks the initial stride towards enhanced growth.

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