Optimization for Response Engines
Your customers stopped searching. They started asking questions.
And AI is already responding to them—with or without you. Digitalegy is the agency that ensures your brand appears in the responses ChatGPT, Gemini, and Perplexity provide to your customers.
The Problem
Open ChatGPT. Ask it which company is the best in your category.
WhatsApp is where buying decisions are made. With over 90% of people choosing chat over a phone call or email, your customers are already there. The real question is: Are you responding quickly enough to close the deal, or are these common obstacles getting in your way?
If your customers ask a lot of questions before they buy, a WhatsApp AI agent pays for itself quickly.
If your customers ask a lot of questions before they buy, a WhatsApp AI agent pays for itself quickly.
Answer engines—one answer each. There is no page two.
0 to 100 is the brand visibility score, measured daily.
Types of citation sources: affiliated, social, or earned.
Let's speak the same language.
What Is Response Engine Optimization?
AEO is the practice of getting your brand mentioned and recommended within AI-generated responses on ChatGPT, Gemini, Perplexity, Google AI Overviews, and Microsoft Copilot, rather than simply appearing in a list of links. Traditional SEO competes for a ranking position. AEO competes to be the source that the model trusts enough to name.
Understand AEO in a few key points:
⚡ Your goal is to be cited in the responses.
🕒 It takes just a few weeks to get up and running.
🔄 You gain reputation and third-party endorsements.
💁🏼♂️ Users decide who to trust.
Learn About Digitalegy's Method for AEO
The ANSWER Framework
Six steps. Each one involves real work that no tool can do for you.
A
Answer
We establish your baseline: brand visibility score, share of voice compared to competitors you specify, and a complete inventory of mentions across three search engines.
N
Name
Entity architecture. Ensure that the models know exactly who you are: schema, data consistency, knowledge panel. Almost all invisibility begins here.
S
Structure
Extractability. Format that puts the answer first, with clear headings and comparative tables. If a bot can't extract a clear answer from your page, it will extract it from another one.
W
Write
Response assets. Clusters of questions, comparisons, definitions, and technical tables, written to address the questions your buyer will actually ask.
E
Earn
Third-party citations. Placements on review sites, industry lists, and digital PR. No software can achieve that. People do.
R
Report
Assignment. From prompt to appointment, to AI-referenced session, to contact, and to the pipeline—all within your own CRM.
Everything we do, all in one service.
No tiers or packages. The scope is tailored to your category and the amount of market share you need to regain, but the work is always the same: monitoring, entity architecture, response content, third-party citations, and revenue attribution—all within our own AI monitoring platform.
Diagnose + Name
-
Continuous Monitoring of Brand Visibility Scores
- Taxonomy of prompts by buyer role
- Share of voice compared to named competitors
- Schema architecture and entity graph
- Data consistency
Structure + Receive
-
Audit and Implementation of a Complete Schema
-
Access configuration for AI crawlers
- Question clusters and comparison pages
- Category lists and glossaries
- Transparency pages and in-house studies
Earn + Report
-
Placements on review and industry websites
- Digital PR Programs
- Brand sentiment remediation
- AI-powered attribution of referral traffic in your CRM
- Executive and board reports
Our Commitment
We don’t guarantee what the AI will say about you. No one can control that, and anyone who tells you otherwise is trying to sell you something. We guarantee the work. Every deliverable in your program is delivered on time—or the following month is on us. And we publish your brand visibility score every month, whether it goes up or down, whether it works in our favor or not.
Measurement Process
From the Prompt to the Pipeline
Most AEO providers stop at mentions. A mention is a good screenshot but a terrible business case. We implement the entire process within your own CRM, so you can see which prompts generated appointments, which appointments led to sessions, which sessions turned into leads, and where those leads ended up in your pipeline.
1
Prompt
Response Engine
2
Quote
Third-Party Source
3
Session in Question
Analytics
4
Contact
CRM
5
Pipeline
Opportunity
4 aspects that almost no one else can provide you with in AEO services.
- We operate our own AI-powered visibility monitoring platform, integrated with your marketing operations and your CRM.
- We didn't just discover AI-powered search yesterday. AEO isn't a new direction for us; it's the next layer built on top of a craft we've already mastered.
- We build AI context for Latin America, Europe, and North America. The models respond differently in each language and region.
- We report on the pipeline, not on mentions. Prompts, quotes, sessions, contacts, opportunities—all in your own dashboard.
Questions and Answers
Questions People Ask Us, Including the Awkward Ones
How do you measure my brand visibility in AI?
Using our proprietary monitoring platform, we calculate a score on a scale of 0 to 100 that measures how frequently and prominently your brand appears in responses from ChatGPT, Gemini, and Perplexity. The score is calculated daily and fluctuates, which is why it serves as a program metric.
How long should I wait before I see any progress?
Structural changes (schema, entity, response format) usually show up in your visibility score within a matter of weeks. Third-party citations and earned authority take longer—typically several months—because they depend on other sites mentioning you. The 30- to 45-day foundation sprint is where the groundwork for both is laid.
What is a brand visibility score?
It’s a metric on a scale of 0 to 100 that measures how often and how prominently your brand appears when someone asks ChatGPT, Gemini, or Perplexity a question relevant to your category. It is calculated daily based on a set of purchase-intent prompts, and it’s the metric we use to determine whether the program is working.
Can you guarantee that my brand will appear in ChatGPT's responses?
No, and anyone who guarantees that is trying to sell you something. No one controls what a model decides to respond with. What we do guarantee is the work itself: the entity architecture, the response content, and third-party citations are delivered on time—or the following month is on us. We publish your visibility score every month, whether it goes up or down.
Do they work equally in English and Spanish?
Yes. The programs are built natively in each language; they aren't translated from one language to another. A model responds differently in Spanish than it does in English, so the monitoring, prompts, and response content are created separately for each market.
TAKE THE NEXT STEP
Find out what AI says about you
Free, automated, and no phone call required. We test 10 purchase intent prompts from your category against a live response engine and send you the results.