Filling classrooms with students is one of the goals of educational institutions. In this post, we explain what you could be achieving from your website by applying Educational Marketing at your school.
More and more, institutions are realizing the need to develop strategies to attract more students, retain those currently enrolled, and build a community of loyal and proud alumni.
It is common to see universities, both public and private, with long track records launching digital campaigns aimed specifically at student recruitment, something that was less common among K-12 institutions, at least until now.
Most schools were content just to have an online presence and were unaware of the true potential that an online educational marketing strategy offers.
Today, your school's website has become your calling card; the design, tools, and information it displays are now the first point of contact with your potential customers.
According to a study by colegiosymarketing.com (2015), 97% of parents visit the school's website before visiting its facilities, they visit at least 6 websites before deciding which schools to visit, and 78% of searches are done from the comfort of a smartphone.
Your future students, like their parents, are getting younger and younger; therefore, they have a degree of digital immersion that grows exponentially over the years.
And so the search begins ..
Imagine you are a parent in the city of Querétaro, and you want to find the best bilingual school for your children, who are starting elementary school.
The first thing you do is open the search engine on your cell phone and run a search using the specific words you expect will give you the results you are looking for, for example: “Bilingual Elementary School Querétaro.” That person may not have the slightest idea that your school is on the map, but your school appeared among the top results of their search, your website caught their attention, and it was easy for them to find the information about enrollment and the introduction to the school.
For this parent, this is a strong reason for your school to be one of their options, since knowing that right from the start they had simple, friendly contact through your website gives them confidence that they will have the same experience through other channels. This is known as Growth-Driven Web Design (GDD - Growth Driven Design)
How Do I Make It Into the Top Results?
If you want search engines (Google, Yahoo, Bing, etc.) to work for you, you need to make sure you put your website in the hands of experts. A pretty design is not enough. Many schools leave this task to the computer science teacher, who, no matter how much effort they put in, will not get good results; other schools choose to hire a programming company, which, although it will know how to write good code, knows nothing about education or marketing.
Parents have changed their buying habits; now it is essential for your school to be part of their digital environment.
From concept and strategy to design and implementation, Digitalegia helps you launch a website with a high-impact design that helps you capture prospects, adapts to mobile devices, is easy to navigate, irresistible, and built to generate more and more enrollment.
Request a free 15-minute consultation now and find out what we can do for your school.
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