We are so confident in the effectiveness of an Inbound Marketing campaign for schools that we want you to know in detail how we could help you attract prospective students, follow up with them and add more students to your educational institution.
Why Invest in Inbound Marketing for My School?
Unlike the traditional marketing that schools used, the goal of Inbound marketing is to take your prospects along an entire path, known as the buyer's journey, that goes beyond getting more students enrolled.
The point is for those same students to continue their studies year after year at your school and for their parents to have such a good experience that they themselves recommend you to other people. This really is an investment.
From Theory to Practice.
To take your prospects down that path, first we need prospects!
To do this, we'll start with a content generation strategy: educational, useful content that your target audience is looking for at this stage and that can be downloaded, such as a list of “10 Extracurricular Activities to Stimulate Creativity in Children” or a “Guide to Surviving Your First Week as a College Student.”
The important thing here is to focus all the content you generate on users who match your ideal profile (or buyer persona) of students/parents according to the stage of the journey they are in.
Now you need to write the content and give it an attractive design, promote it in posts from your website, create strategies with social media ads, among other things.
What would happen next is that your future student would arrive like this:
Camila
(Third-year high school student, lives in Guadalajara)
- She was on Instagram and clicked on a post that said “Guide to Surviving Your First Week as a College Student”
- This took her to a page on your website, where she leaves her name and email and indicates that she is in her third year of high school.
- Camila downloads the guide, reads it and realizes that it was written by your university located in Guadalajara.
Anabel
(Single mom, two children ages 4 and 6, usually uses her cell phone in her few spare moments)
- She was searching online for a bilingual elementary school with extracurricular classes so her children could make good use of their time and she could have a little time to herself in the afternoons.
- She was on Facebook and came across a post on the topic: “10 Extracurricular Activities to Stimulate Creativity in Children”
- This took her to a page on your website, where she leaves her name, email and phone number, indicates that she is a parent and clicks submit.
- She downloads the list, one of the classes catches her attention, and she realizes that the author is your school.
Great, we now have prospects and their information. So what's next?
Your prospects look for more information about your elementary school or your university and enter an enrollment process.
Your school already has contact information for both of them, and your admissions department can reach out to them by email or phone call to give them more information.
And yes, this is just one part of the first stage of how an Inbound Marketing campaign would work for your school.
Do you think your school is ready for Inbound Marketing? Schedule a 15-min advisory call.
At Digitalegia, we can help you attract more students and stop throwing your money away on social media ads.
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