HubSpot Updates - March 2025

Stay ahead of the curve with the Digitalegy monthly roundup. This week, we bring you the best of both worlds: essential insights into the technology landscape, covering key advances in artificial intelligence and sustainability, along with practical tips to boost your personal and professional productivity. We will also keep you informed about upcoming industry events and valuable learning resources.

It was also HubSpot Automation Week, and we are excited to present important updates to workflows, with improved marketing contact actions and AI integration, along with resources detailing the features of the Ecosystem Kickoff and a new Breeze use case library. Maximize your impact with the latest from Digitalegy and HubSpot.

New Brand Domain Option for Marketing Hub Enterprise 🔗

• Previously, if a customer purchased Marketing Hub Enterprise after April 2024 (with the launch of Content Hub), they could not use additional brand domains through business units or the domains add-on for landing pages, website pages, or blogs. To simplify domain management and ensure a smoother experience, this limitation has been removed, giving you more flexibility to manage your brand's online presence. Learn more about the change now.

New Possibilities in Workflows 💬

• The "Send SMS," "Send WhatsApp message," and "Set marketing contact status" actions are now available in more workflow types, not just contact-based ones. This means any type of automation will be able to perform these actions with associated contacts. Discover all the details.

Smarter Automations with Breeze Copilot ✨

• HubSpot's conversational artificial intelligence tool, Breeze Copilot, now goes beyond on-demand assistance and opens up more possibilities for workflows. With this new feature, you can integrate AI directly into daily processes, such as distributing new leads to the sales team. For example, you can use the "Record summary" action to generate personalized notifications with company information that is handed off to the new sales rep. Learn more about the new action.

Calculated Properties for New Deals ➕

• Users on Professional and Enterprise plans now have access to two new standard HubSpot properties for businesses: "Date entered current stage" and "Time in current stage." These fields let you track how long a deal spends in each stage, helping you identify bottlenecks in the sales process. The values update automatically as deals move forward and can be used to build reports, trigger automations (such as alerts for deals that have been stalled for more than 5 days), and even appear on kanban board cards. Get all the details today.

Create Quotes from Contact Pages & Company Records ✨

• Quotes, previously limited to deal record pages, can now be viewed and created from Contact and Company record pages. Quotes appear in the right sidebar, and selecting "add" launches the quote editor, which is pre-filled with the contact and company information for the chosen deal. Discover all the details.

Permissions to Merge Contacts, Companies, Deals, Tickets, and Custom Objects 🆕

• A new permission for each of contacts, companies, deals, tickets, and custom objects lets admins control whether a user can merge each specific type of object, regardless of their permission to edit that object. Users who can change other users' permissions will need to go to Users & Teams, where they can edit users' permissions to determine what levels of access they should have to merge contact, company, deal, ticket, and custom object records (for example, all contacts, your contacts, your team's contacts, none).

New Spotlight 📣

• Discover what's new in HubSpot with the Spotlight section! With more than 100 product updates, including the innovative Service Hub, Content Hub, and the latest HubSpot AI intelligence features, marketing, sales, and service teams are being empowered to boost their performance and adapt their strategy in this dynamic digital environment. Visit HubSpot Spotlight to explore all the new features that will help your business grow better and faster. Don't miss it!

What Else Happened This Month?

• Changes to WhatsApp Template Usage in the United States
• The Google Chat Integration Is Now Available to Everyone
• New Property Validation Experience When Importing Records via APIs
• Link to Check HubSpot Status
• Content Assistant in Rich Text Fields with HubD
• Export Approvals
• Public Permissions API

• Permissions for Sequences

Get Inspired

Breeze Use Case Library

• Don't miss the recent LinkedIn post from HubSpot's CEO, Yamini! In it, she shares her valuable insights on How can you bring out the best in people?, offering innovative and strategic perspectives that are crucial for any leader in today's market. Be sure to read it and discover how these ideas can help you navigate the industry's challenges.
• Explore how Artificial Intelligence is revolutionizing SEO with HubSpot's latest study! This report reveals the current trends and emerging strategies that are standing out in the world of SEO thanks to AI. Discover success stories, innovative tools, and opportunities to improve your search engine rankings. Don't miss this opportunity to boost your digital campaigns and take your strategies to the next level. Access the full study here: Visit the study.

Not a HubSpot user yet and interested in growing your company?🚀 Or do you already use it and want to multiply your results? 📊

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