Exclusive Roundup of HubSpot's January Updates

Happy New Year! We're starting 2026 strong, and this edition is packed with news to boost your results. This week, we highlight automatic data enrichment with Data Agent and a practical guide to aligning Marketing and Sales in Latam. Discover what's new on the platform! Enjoy the read!   

🧠 Intelligence

• Contact web search with the Data Agent: The Data Agent now automatically searches the web to enrich your contacts. More complete answers, with no manual intervention needed.
• Conditional scoring with "AND" : Create rules that only trigger when multiple criteria match. Greater precision in engagement and fit.
• Create segments based on the percentage of video watched: Segment contacts based on how much of a video they actually watched. Real engagement, precise segmentation.
• Buying Groups for Service Hub: View influencers, decision-makers, and leaders directly in post-sale. Clear relationships for better renewal and expansion.
  

🎮 Control

• Agent business hours: Define exactly when the agent responds. Business hours, outside business hours, or any custom schedule.
• Connections Home + Connection Insights: A single hub to view and manage integrations. Activity, API usage, and CRM interactions, all in one place.
• Support team editing: Change the responsible team directly from the ticket, table, or workflow. More aligned and flexible ownership.
• Call recording by call direction : Choose to record only inbound calls, outbound calls, or both.
• Customizable meeting confirmation email: Adjust the email sent after scheduling: tone, message, brand alignment.
• Skill-based routing with initial delay: Add a few seconds (or minutes) before the first assignment. More time to load data and ensure more accurate rules.

⚡ Speed

• More efficient copy and paste in content tools: Formatting from Google Docs, Word, or AI is cleaner and truer to the theme. Less rework.
• Inline text editing for websites and landing pages: Click, type, and done: true WYSIWYG editing with a floating toolbar always at hand.
• Keep the selected tab in the support editor: Navigate between tickets without losing your favorite tab. Faster workflow, fewer clicks.

🛡️ Protection

• The classic Outlook contacts sidebar: Gets a refreshed look with insights and engagement triggers that will help you act at the right moment.

📆 Business Days in Workflow Delays

• Delays now skip weekends. Your automations are more accurate and fit the team's real routine. 🔗 Get all the details about delays

🤓 HubSpot Link Previews in Slack

• When you paste a link, Slack shows a card with CRM context. Clear information without having to open anything. 🔗 Discover the new link previews

📨 Workflows Based on Individual Emails

• Automate actions from a single email. Ideal for optimizing processes and achieving true personalization. 🔗 All the details on these workflows here

📈 Extended Sidebar in the Customer Success Workspace

• A fixed, customizable sidebar brings customer context together in one place. Fewer clicks, more clarity. 🔗 More information about this update here

👍 Subtasks:

• Break large tasks into smaller steps. Simple, practical organization for busy teams. 🔗 Start organizing your subtasks now

®️ Unmerge Records:

• If something went wrong, you can now reverse the merge and restore the original state, with an audit log. 🔗 Use this feature within your contacts

💻 Default Values for Properties: 

• Admins can set automatic values when creating records. Instant standardization and consistent data. 🔗 Set values on your properties now

📲 Calling in the Chrome Extension:

• Manage your call connection directly from the extension. Faster workflow, no extra windows. 🔗 Manage your calls within Chrome

🤖 Expanded Auto Dialer:

• It now also works with companies, businesses, and leads. Support for tasks is coming soon. 🔗 Start using the dialer today

🔍 Form Spam Visibility and Control:

• A new dedicated dashboard shows severity levels, types, and quick actions. Plus, protection settings are more accessible. 🔗 Learn all about this feature today

HubSpot in the Media 📰

CHILE

• Tour Innovación 

COLOMBIA

• El Tiempo
  Companies in Latin America are stalling their growth due to the disconnect between marketing and sales, according to HubSpot
• Portafolio
  Marketing and sales: the challenges Colombian SMEs face in an increasingly demanding market

• DPLNews
  2026: the year when data will redefine the value of sales 
  
• RoastBrief
  
  AI establishes itself as the key tool for boosting sales during the holiday season
  

   

Get Inspired

The Content Trends Shaping Today's Advertising  

• The main content trends transforming today's advertising, marking a shift from a one-way approach toward more authentic, community-driven communication. read the rest of the article

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