Why Should You Include WhatsApp in Your Company's Inbound Strategy?

One of the main goals of inbound is to give your customers the best buying experience so that they come back to you at some point and buy again; this is what we call “Loyalty.” But how can we achieve this, and how can we include our number 1 messaging app, “WhatsApp,” in our strategy?

With WhatsApp, you can make your business available to more customers at any time, with fast service and efficient solutions on the spot.

​​”In addition to being the messaging company with the most users worldwide, it is the service where users are most accustomed to sending voice messages…”  according to eMarketer.

Some of the advantages of linking WhatsApp Business with your business are: 

Build more trust with users.

Since it's a tool you can customize with your company's details, such as: indicating your company's name, address, and description, and adding your website and email, it builds more trust and credibility with users who want to resolve their questions, complete a purchase, etc.

Receive information and provide faster service.

WhatsApp's main value is the speed with which you can send a message and have it received and answered in a matter of seconds. This advantage gives you the possibility of starting a real-time conversation, improving communication, and increasing your conversions. You can even better manage incidents, solve problems, and improve customer satisfaction.

Create quick replies and send automated messages.

You can save specific messages and use them when other users ask you the same thing; this will save you time when you notice common questions or concerns about the products or services you offer. Likewise, a company account on WhatsApp Business lets you automate several messages for users: you can create welcome messages for users who contact you for the first time, or have some messages / notifications ready and schedule them to be sent.

Create a better brand experience for the user.

Let's leave aside customer service calls where you have to press thousands of options only to end up trying to reach an agent and spending many minutes on hold. WhatsApp Business gives you an environment where you can communicate with customers in real time and create a superior brand experience. That way, you will make your company more memorable, attract new customers, and build loyalty among existing ones.

How Do You Create and Connect a WhatsApp Business Account?

It's very simple, and to make your inbound strategy more complete with this app, HubSpot currently lets you connect a WhatsApp Business account

to the conversations inbox, where messages sent to your WhatsApp phone number will create a new thread.

Before connecting a WhatsApp Business account to the conversations inbox, you will need the following:

• Your company's legal name and the name that will be displayed on WhatsApp.
• Your company's website URL.
• Your company's email address.
• Admin permission on your Meta Business Manager business account.
• Access to the company phone number you want to send messages from.

At Digitalegia we help you set up the entire linking process from HubSpot, which offers you different benefits to make your strategy more efficient:

• Reply to messages from the inbox

You can reply to messages from the conversations inbox, and these can include sound files, voice notes, stickers, images, and videos.

• Role assignment

You can create roles to automatically assign incoming conversations to specific users and teams.

• Instant access to all user information

You will be able to see several panels to check contextual information about the visitor and the associated records so you can give them the answer they need.

• Better manage information for future reports

All the details of WhatsApp messages stored in conversation properties are saved and can be used in workflows and analytics reports.

• Use workflows to send automated messages

You can use the workflows tool to send WhatsApp messages to contacts who consent to receive them.

Now you know the importance and advantages of creating and connecting a WhatsApp Business account for your company, providing fast service, and enhancing your brand experience with the user.

At Digitalegia, we are experts in the field and can elevate your brand and take your inbound marketing strategies to the next level. If you're interested in implementing WhatsApp Business in your company, schedule a call and we'll be happy to help you. Remember that the future is in your digital strategy.