Are you venturing into the world of Inbound Marketing and still not quite clear on the terms used? Check out this mini glossary and learn the meaning of each of them and their role in the methodology.
Inbound Marketing
The new marketing methodology focused on attracting potential customers, winning their trust and guiding them toward the moment of sale through valuable content.
[Video 3min] What is Inbound Marketing?
Marketing Automation
Mechanisms that allow Digital Marketing actions to be executed automatically in order to make work easier and accelerate results.
Sales funnel
An inverted-pyramid representation of the different stages a company's potential customers are in during the sales process.
CRO
The acronym for Conversion Rate Optimization. CRO strategies focus on increasing the percentage of visitors who complete desired conversions on the company's website.
Landing Page
The term can refer to any page that serves as a visitor's entry point to your website. But in the context of Digital Marketing, it is most often used for a page created with a specific conversion purpose.
[Video 3min] How do you generate prospects with landing pages?
CTA
Call-to-action - The literal Spanish translation would be "llamada a la acción." These are commands shared with users so they take a specific action. Example: buttons, banners.
[Video 2min] How do you use a call-to-action?
CRM
Acronym for Customer Relationship Management
[Learn more ..] What is a CRM?
SEO
It is the acronym for Search Engine Optimization. SEO is the set of organic techniques, studies and methods used to improve the ranking of web pages in search engines like Google.
Lead Nurturing
A marketing automation technique for sending a sequence of emails after a specific event, with the goal of guiding the Lead through the sales funnel and bringing them closer to the moment of purchase.
Lead Generation
Converting visitors to the company's website into potential customers (LEADS).
[Read more .. ]How do you get more leads for your sales department?
Inside Sales
Unlike traditional sales, in this methodology the salesperson makes the sale from inside the office via phone, Skype and other means of communication.
Content Marketing
Inbound Marketing is based on capturing consumers' interest by producing content that is relevant to the target audience. That's why it can be called "Attraction Marketing."
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