[VIDEO] HOW DO YOU GENERATE LEADS WITH LANDING PAGES?

We've reached the point of learning how to use destination pages, or landing pages, to convert visitors to your website into sales leads.

Let's start by analyzing how the conversion process can generate leads.

First, a visitor clicks a CTA, or call to action, and is taken to a landing page. On the landing page, they fill out the form with their contact information, thus becoming a lead. After that, they are directed to a confirmation page, or thank-you page, where the offer will be delivered.

Landing pages are mainly pages within your website that are designed to convert visitors into leads.

You can think of your landing page as a digital salesperson in charge of collecting information about potential customers. The best part is that these digital salespeople can work 24 hours a day, 7 days a week.

 

Collecting information about your website visitors lets you build relationships with your leads, and this way, real salespeople can focus on the most qualified contacts.

Well, at this point you're surely wondering.....

How do I get those visitors to become leads? How does a landing page collect all that information about my visitors?

By definition, all landing pages use a form to collect information. Without a form, the process of converting a visitor into a lead simply wouldn't happen.

That's why landing pages are at the heart of the conversion stage of the inbound methodology.

Essentially, the more quality landing pages you have on your website, the more opportunities you have to convert.

In fact, research from HubSpot has found that companies with 30 or more landing pages generate seven times more leads than companies with fewer than 10 landing pages.

To get started with your lead generation, try creating 15 landing pages and you'll be in good shape.

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