HubSpot Updates - October 2024

The month of the INBOUND event is over, but the party is just getting started. And anyone who thinks we are going to rest is mistaken, because our brave team is busier than ever with the sheer number of HubSpot product updates. This October, we got access to the latest in artificial intelligence and to advice from Brian Halligan, HubSpot's co-founder. Want to know how these two elements have transformed the way we work? Keep reading!

New APIs Launched 🔄

• During INBOUND, the HubSpot team presented the major investment they have made in developing new APIs to further expand the platform's potential. And look, it's no joke! In the last few weeks alone, they launched the Campaigns, Meetings Link, Content Personalization, and Sequences APIs.
  
  

Increased Limit for API Requests 💯

• More APIs mean more possibilities! To meet the demands of our customers who use HubSpot in advanced ways, we are increasing request limits for all accounts. Learn about the new limits and make the most of them by checking out the updates.
  
  

Multiple Voices in Podcasts 📣

• HubSpot's podcast feature brings an innovation worthy of a Black Mirror episode, since it's now possible not only to create a podcast episode from scratch but also to develop conversation logic with artificial intelligence. With this technology, you can generate text and simulate dialogue between two different people, all while harnessing the power of HubSpot's AI. Get more information about how to explore these tools.
  
  

Discover Breeze Intelligence ✨

• Introducing Breeze Intelligence: a new product that enriches contact and company data, analyzes the buying intent of your website visitors, and optimizes forms, all within HubSpot. With more than 40 updated attributes and using AI and LLMs, it integrates data from trusted sources to keep the CRM always up to date and provide valuable insights into the target market. Explore more.
  
  

New Quick Actions Card 💨

• The new quick actions card has arrived to open up even more CRM customization possibilities. With it, you can intuitively customize the interface, displaying quick action buttons directly on objects and streamlining your daily tasks. Want to know how to make the most of this new feature? Check out the step-by-step guide
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Use Copilot During Calls📞

• Have you called a prospect through the CRM but need help getting more information? The call window now has a new Copilot button so you can access Breeze's artificial intelligence during your calls. Use it to ask questions about the content of your conversation, about your prospect's company, or about any other question that may come up during the conversation.
  
  

Convert an Active List to Static🥶

• For marketers, there's something new with lists: you can now schedule the date on which your active list will become a static list. This lets you "freeze" the contents of your list and organize the information you need even better. To learn more about this feature, check out the description.
  
  

The New Scoring Card👆🏻

• The contact scoring card in the CRM and the scoring history panel are essential tools that give marketing and sales professionals a clear, complete view of lead scoring. And now you can access, directly from the contact record, a detailed analysis of the scoring history and the recent activities that have influenced the score.
  
  

Sales Hub Everywhere ✨

• Imagine being able to access the HubSpot CRM and Breeze from any web page! With the evolution of the sales extension for Google Chrome, we are introducing the new Sales Hub Everywhere feature. Now, directly from the extension, you can not only view the HubSpot plugin on any web page but also integrate this information with your CRM data and access Copilot wherever you are. Learn all the details.
  
  

 Download our template and learn how to make the most of AI for your content! 

Let's Welcome Cacheflow 🏷️

• We closed out October with big news! A few days ago, HubSpot announced the acquisition of Cacheflow, a company specializing in subscription management software and quote and pricing automation (CPQ). With this acquisition, they aim to strengthen Commerce Hub, speeding up the sales process and making revenue management easier for our customers. The Cacheflow integration will allow companies to close deals faster and increase revenue by unifying transaction and customer data in a single platform.

Highly Sensitive Data in the CRM 🔐

• HubSpot's new feature that allows you to store extremely confidential data, such as financial and health information, is now in public beta. This data is protected by reinforced security and comes with new auditing and access control options. To explore all the details, visit our knowledge base and request beta access directly from your portal or your client's.
  
  

New Dynamic Sequences 🪜

• How about combining automation with manual execution to better prioritize your prospects and create a more personalized experience? With dynamic sequences, reps can send personalized automated emails and prioritize manual outreach steps only for those prospects who show engagement. This means salespeople will only spend their time on the contacts who are most receptive and most likely to convert.
  
  

Data Restoration 🗑️

• The amazing CRM backup feature has been improved and now gives you even more control over your data. You can restore a specific group of information to a previous version, eliminating the need to import the data again. To learn more about CRM backup, visit our knowledge base.
  
  

Skill-Based Chat Rotation 🔄

• The feature for rotating conversations based on rep skills is now available for the Help Desk chat channel in Service Hub. This means admins will be able to combine customer and ticket information to decide which reps will be responsible for the interaction, making service even easier. Check out the instructions for setting up the rules.
  
  

Rules for Lead Pipelines 🔒

• New leads feature! Super admins can now set up rules for the lead pipeline, further protecting data integrity and ensuring more accurate reports. You can restrict lead creation to a single stage, prevent leads from skipping stages or moving back to previous ones, and control edit access. The step-by-step guide is in our knowledge base.
  
  

Update to Interactive Call Menus ☎️

• To give your calls a boost, press 1! Now, in addition to creating interactive menus for your inbound call numbers, you can add submenus and access information about user behavior. Check out more information about the update.

What Else Happened This Month?

• HubSpot feature updates recommended for you
• Create multiple pipelines for your leads
• Quickly customize filters for your object lists
• New contact search bar in the CRM phone dialer
• Set up allowed login methods in HubSpot
• Generate Help Desk ticket summaries
• New set of permissions for developers
• Get next-step suggestions for your calls
• Discover the improvements to the LinkedIn Conversions API
• What happens if you need to remove one of your records from an active list?
• Marketing event data is now available in reports
• Connect HubSpot and Microsoft Teams to sync tickets
• Remove records from an active list
  
  

Get Inspired

• In meetings with HubSpot's leadership team, the question we hear most often is about HubSpot's vision for the future of the program and the ideal direction to take. Who better to answer this than HubSpot's Chairman, Brian Halligan? On his LinkedIn, he shared valuable insights on what he would do if he were in the position of a HubSpot partner. Check it out here.
•  The HubSpot mobile app has a new home page dedicated to sales teams. This feature is designed to optimize the activity of reps and managers, adapting to their needs based on their role and Sales Hub seat.
• With this update, reps can quickly access key information, prioritize tasks, and improve their productivity when interacting with customers from their mobile device. They can also choose between different home page experiences, which lets them personalize their navigation and focus on what really matters to reach their goals 🏅
•  When you open the mobile app, the system will ask which team you belong to and, based on your answer, will update the interface so you have access to the tools you use most. To change the interface, click Menu > Selected experience > Choose from the Sales, Marketing, and Sales and marketing options.

Not a HubSpot user yet and interested in growing your company?🚀 Or do you already use it and want to multiply your results? 📊

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