For companies like ours, participating in industry gatherings is essential. In 2025, we have the opportunity to attend the LATAM Partner Summit 2025 in Bogotá to catch up on the partner program, strengthen relationships, and, most importantly, prepare to offer the best solutions to our clients.
Expectations That Set the Tone: What the Partner Summit 2025 Promises
This year, HubSpot's Partner Summit, with its focus on "The Future of AI-Powered Growth," has raised topics that matter to everyone. The agenda is packed with sessions on Artificial Intelligence applied to growth and marketing.
Companies are experiencing drastic changes in SEO and engagement, and AI is the key to adapting and staying relevant - Alfredo Molina, Marketing Director at Digitalegy
On the event's official page, we can see that the agenda is packed with sessions on:
- Artificial Intelligence applied to growth: AI-driven interaction is key to adapting and staying relevant.
- CRM as a core strategy: CRM trends and how to optimize its use to drive growth are fundamental.
- Marketing Automation: Automation remains a key driver of efficiency and personalization in marketing strategies.
- Success Stories and Impact Stories: Learning from those who are already implementing these new strategies is invaluable.
They enrich us enormously in everything we do within the HubSpot partner ecosystem. This year, with the opening to more partner tiers, the opportunities for collaboration and learning are multiplying"- Rob Ayala, CEO of Digitalegy
A Vision of Constant Updating
What excites us most about this Summit is that we're not facing a disadvantage, but rather an "upgrade" in the way we understand marketing and technology. In particular, the concern of many companies stands out: they're wondering whether what used to work is still useful, and how we can offer this "upgrade" to our clients.
It's precisely at this point that agencies like Digitalegy demonstrate their true value. Keeping up with HubSpot's constant updates is a challenge, but it's essential to providing the best solutions to our clients.
The path to becoming Diamond Partners, as Digitalegy is now, has been a monumental effort by the entire team. It's not just about meeting sales and account management quotas, but also about earning multiple HubSpot Academy certifications and accreditations in HubSpot implementation and Onboarding. This validates our skills and our commitment of more than 10 years as partners.
The challenge will be to integrate these new rules of the game, especially AI at the top of the marketing funnel, effectively and in a way that benefits our clients. The good news is that HubSpot has always shown a "relentless drive to find solutions," and we at Digitalegy align with that philosophy.
Echoing this last premise, Alejandro Chiossone (Strategic Partnerships Development Manager LatAm) shared his point of view with us about HubSpot's growth in the Latin American region and how AI is transforming business.
The Partner Summit 2025 is an incredible opportunity to learn, connect, and have fun. If you're around, don't hesitate to come say hi! We want to keep adding value and be part of this great moment for digital marketing. At the end of the event, we'll know whether our questions about AI in marketing have been answered.
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