Today we want to show you how to implement SMARKETING in your company in a simple way, so that your company achieves the growth you're looking for in a short time.
As you already know, generating more customers and increasing revenue in your company is an arduous process that requires a lot of work. However, there are tools that allow us to do this work a little faster while generating customers who are increasingly loyal to your brand.
One of the most useful tools is SMARKETING, which allows us to unify the work of the Marketing department with that of Sales.
At this point in the process, you should already know what Smarketing is and what its origin is.
That's why we'll teach you the best practices each team should apply to reap the rewards of SMARKETING.
The Best Way to Align Marketing and Sales
1. Create a shared goal.
Both teams, Marketing and Sales, must be working toward the same goal or objective. If you want the two departments to work as a single team, you must give both departments the same objective.
Working with different objectives for each one can create discontent when it comes time to work together, since each team will be looking out for its own department's objectives, without worrying about achieving something in common.
Focus on creating a common goal, depending on the industry your company operates in. This way, you can align the two departments so they work as a single team and guarantee results in your Inbound Marketing strategy.
2. The marketing funnel must be tied to sales quotas.
It's important that the sales team can trust that the marketing team is sending it Qualified Sales Opportunities.
If the Sales team can't have this kind of trust in the Marketing team, they aren't working together, and this will be reflected in the final results. YES! The Marketing team must be qualified to know when, and at what point, a Buyer Persona is ready to be passed on to the sales team.
For this, your Marketing team needs to understand the Buyer's Journey very well.
3. Know and have visibility into each team's goals and progress.
Both Marketing and Sales must know each team's goals and progress, so they can notice if something is failing, or even if one of the teams still needs to complete a process.
This way, each team has a clear picture of everyone's situation and can make adjustments in real time, as appropriate.
4. Compensation for meeting objectives.
You can base compensation on shared Marketing and Sales goals. Motivate the team as a whole for reaching the month's goal or the objectives you set for them in the first place.
You can come up with different ways to motivate them, whether it's a dinner together or even a bonus at the end of the month for reaching their objectives. Money can be a valuable lever to kick-start good organization between the two teams.
5. Don't forget about your buyers.
Your Marketing and Sales teams communicate regularly with your sales opportunities, whether via email, social media or phone. In other words, each team knows details about your customers.
They need to meet with each other to discover and discuss these details, so that each team knows your sales opportunities very well.
Make sure everyone is kept up to date on these developments, at all times and without exception.
Great! You're now ready to implement the SMARKETING strategy in your company. Don't wait any longer and start generating more revenue for your company by putting into practice what you just learned in this post.
We hope these tips have been very helpful to you. Don't forget to leave us your comments and questions in the box below this post.
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