When it comes to sales, we're always growing and learning more and more as the way the world shops evolves.
As a result, every company chooses to implement new sales mechanisms and strategies that live up to the new buying habits of this new world.
As we already know, the best strategy designed not only for companies to update their sales methods, but also to generate much more revenue in an Exponential way, is called: INBOUND MARKETING, whose goal is to focus on educating users about their pain points and needs, creating quality content, and guiding them through an extremely effective and pleasant buying process.
Inbound Marketing is divided into very important steps or stages that will help your company exceed the revenue expectations you had planned. SMARKETING is one of the steps, we could say the Most Important one, since thanks to it, a perfectly clear language is created for communication between your Marketing team and your Sales team.
In the following posts, we'll not only learn what Smarketing is, but also what steps you can follow to implement it properly in your company. The first thing we're going to learn and understand a bit is the meaning of the Smarketing concept, so we can go deeper and deeper into the topic.
What Is Smarketing?
Smarketing (sales + marketing) is a process that consists of integrating the sales and marketing teams into the lead generation strategy, with the goal of turning them into a single integrated unit in which both work toward the same objectives.
This strategy is very important when it comes to optimizing resources within your company, since it works to minimize potential conflicts of interest between both departments and multiply efforts on what really matters: closing more deals.
What Is the Origin of Smarketing?
Between these departments, there has always been a recurring conflict, especially when it comes to managing a company's potential customers, since converting a lead from first contact to closing the customer is a process managed by both departments.
On one hand, the Marketing team is responsible for attracting potential customers and ensuring the quality of the leads generated, and, on the other, Sales has to work on closing those leads.
If both teams aren't fully aligned, a significant amount of resources could be lost resolving misunderstandings and process failures. This is where the real goal of Smarketing comes into play: minimizing conflicts and ensuring lead quality.
How Can We Do Smarketing?
- Communication: the first step toward integration is promoting open and constant interaction between both departments so that lead generation is aligned with each of their objectives.
- Motivation: weekly Smarketing meetings to celebrate team achievements, regularly share new product features, and track the monthly progress of each department.
- Integration: finally, unifying the software both departments work with can become an ideal solution in terms of time and costs, since it makes managing information easier.
Keeping these tips in mind is the first step toward a model that builds on everyone's opinions and cultivates a spirit of collaborative work.
We hope these tips have been very helpful. Don't forget to leave us your comments and questions in the box below this post.
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