The packaged software market is far more than obsolete. But how do I sell my software? What is the best business model for small software companies?
As sales of desktop and laptop computers fall, hardware manufacturers aren't the only ones feeling the impact of a shrinking market. Traditional PC software vendors, the ones that once sold installable software products, are watching their markets evaporate.
Taking the place of the traditional software products so common during the Windows era are two relatively new categories of offerings: mobile apps and SaaS (software as a service) applications based on cloud software.
If you're a software creator and want to sell your software, you've come to the right place. Below, we'll show you how to sell your software using the Inbound methodology.
HOW DO I SELL MY SOFTWARE?
maybe you've created software and the hardest question you have right now is How do I sell my software? In this post, we'll show you some simple steps you can follow so you can succeed in selling your software.
CREATE A WEBSITE
By having your own website, you'll be able not only to sell the software you've created, but also to find people who are looking for more specific solutions that you can help them with.
This will help your software rank among the top results, and you'll also be able to reach more people, so your revenue will grow considerably.
DEFINE YOUR TARGET MARKET
If you want to sell your software successfully, you have to think about your target market in detail. That's why you should answer these simple questions:
- What type of company have you been successful with in the past, or do you want to be successful with in the future?
- What specialized knowledge do you have?
- What market have you noticed that suffers from a problem that hasn't been solved and that you could easily solve?
By answering these questions, you'll know exactly which industry you're going to target, and you'll be able to focus your Inbound strategy in a single direction.
Finally, it's very important that you identify and study the user of your product or service.
CREATE VALUABLE CONTENT
You need to fill your website with Valuable Content, so your visitors can stay informed and learn about topics related to your software.
Don't forget to create this type of content based on your leads' Buyer Journey. That way, you'll know with greater certainty what you can publish and at what point.
FOLLOW UP WITH YOUR CONTACTS
If you notice that someone subscribes to your blogs or to your website content, you need to keep track of them. Follow up closely with those who leave their information on your website.
To know which of your contacts are ready to buy your software, we suggest creating a Buyer Persona, so you'll know exactly who you should follow up with and you won't waste time on people who, in the end, won't make any purchase.
With these simple steps, you can start selling your software. To learn the remaining steps, watch for our next post, which covers the next steps you should follow.
We hope these tips have been very helpful to you. Don't forget to leave us your comments and questions in the box below this post.
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