Exclusive Roundup of HubSpot's September Updates
In this special post-INBOUND edition, we take a deep dive into the platform's main launches and updates. We've prepared a selection of essential resources so you can explore the new features and how you can incorporate them into your business processes. Highlights include the opening video from HubSpot CEO Yamini Rangan, the full presentation of the product updates, and the official Spotlight page in Spanish.
Watch the INBOUND 2025 Opening With Yamini Rangan 👩
- We're sharing the moment when Yamini Rangan, CEO of HubSpot, took the stage at INBOUND 2025 to welcome attendees and share her vision for the future. The presentation explores how HubSpot is innovating to help businesses grow better in the age of artificial intelligence, connecting more deeply with their customers. This video is a source of inspiration and a strategic summary of what the event was all about. Watch the full presentation.
Rise to the Power of AI, With Dharmesh Shah ❎
- Join Dharmesh Shah, co-founder and CTO, for a live presentation from the INBOUND 2025 stage. In this talk, he explores how artificial intelligence is transforming business and what it takes to lead in an era of unprecedented change. The key message is clear: the future doesn't belong to artificial intelligence, but to the humans who use it intelligently. This is an opportunity to get a clear view of what's to come and practical steps to position your company at the forefront. Access the video to watch the full talk.
HubSpot Spotlight: Top Updates for the Second Half of the Year 🍂
- Explore the official page for Spotlight, the program that brings together HubSpot's top product updates every six months. In this edition, you'll find the more than 200 launches presented at INBOUND 2025, designed to power hybrid teams that combine human talent with the efficiency of artificial intelligence. This page is your main guide to understanding everything new on the platform.
Discover HubSpot's Loop Marketing Strategy ♾️
- Meet Loop Marketing, the new growth approach that evolves the Flywheel concept. The strategy is based on creating loops where the customer experience within the product generates the value that attracts new users, creating a self-sustaining growth cycle. This means that, instead of relying solely on traditional channels, engagement and recommendations become the main drivers of acquisition. Understanding this concept is essential to align your strategies with HubSpot's vision for the future and maximize your customers' growth. Read more about the loop strategy here
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Get Inspired
How Ferrari Uses AI to Accelerate Fan Passion 🚗
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What can a luxury brand like Ferrari teach us about the future of customer relationships? In this episode of the "Smart Talks with IBM" podcast, learn how the brand uses artificial intelligence to strengthen connections with its huge fan base. The discussion highlights how AI can transform data into personalized experiences, strengthening community and brand loyalty globally. To listen to the episode, click here.
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