Four years ago, YouTube predicted that by 2020, 90% of all content on the Internet would be video. Over the last few years, we have already seen video take over social media, and here we will tell you: Why? And which types of videos are the most successful?
The Appeal of Video
Over the last few years, our social media News Feeds have filled up with videos. Video is undoubtedly the preferred format for consuming content, especially on social media, but also across the entire Internet.
One reason is our pace of life. We are in a hurry, and few of us can take the time to read in-depth texts during our day. Our brain processes information in video 60,000 times faster than in text. Plus, it's fun! As consumers, do we need any more reasons to prefer it?
For these reasons, producing videos pays off for us marketers. It is very important to create content that adds value for our audiences and also shows them that we understand their needs and preferences.
However, video also has real advantages for its producer:
- It fits very well into various channels and platforms
- It is easy and inexpensive to distribute
- It can be effectively optimized for search engines
Live Streaming & the 20-Second Rule
One of the most important social media trends today is the desire for personal, human, and honest experiences with companies. The dominant way companies are currently responding to this is live streaming.
Live videos encourage us to reveal something authentic about our company and let audiences see behind the brand. For communications and marketing professionals, it is quick and inexpensive to produce this content, which is short and spontaneous by nature.
In the context of social media, the most popular videos are less than 20 seconds long. After 20 seconds, view counts drop dramatically.
Additionally, it is highly recommended to keep in mind that 85% of all videos on Facebook are watched without sound, so you will want to include subtitles in your video to make sure the message reaches your potential customers.
With these tips, you're ready to take on the social media video challenge! Do you have questions or want to add something to this post? We look forward to your comments! If you want to learn more about Inbound Marketing topics, subscribe to our blog and YouTube channel!
