VIDEO MARKETING - THE NEW PREFERRED FORMAT

Without a doubt, everything tells us that video marketing is no longer a trend but a reality in the world of marketing and advertising.

A clear example is the battle for the halftime of the Super Bowl in the United States, where advertisers look for the perfect context to reach more than 120 million live viewers around the world and more than 50 million views on YouTube.

With this data, there is no doubt that Storytelling = Sales and that telling a good story can bring us very significant profits.

On the other hand, at Digitalegia we want to analyze video marketing based on data from comScore. Some of the most important points currently covered in its presentation on the launch of cross-platform measurement in Mexico are:

• Millennials have a strong preference for mobile and cross-platform use worldwide
• A site's content is viewed by the same person on multiple devices every day
• Presence of children in internet users' households, as well as the distribution of content across different platforms

What does this data tell us?

Without a doubt, we are looking at the advertising of the new generations, which is also the one preferred by millennials and children, our current market. Online video has become the new mass communication medium.

If you want to learn more about inbound marketing and digital strategy, we invite you to subscribe to our blog, and if you want to learn what Digitalegia can do to help you grow your business, schedule a free 15-minute consultation with our experts, and let's talk about what we can do for you.

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