TIPS TO CONVERT YOUR VISITORS INTO CUSTOMERS FROM YOUR BLOG [PART 1]

In this post, we want to share some great tips for converting your visitors through your blog.

Whether you're designing a new blog, or you've had your blog for a couple of years, it's a good time to check whether you're making the most of it within your Inbound strategy. Besides building an audience and sharing your content, your company should look for ways to capitalize on those visits and turn them into potential customers.

TIPS TO CONVERT

Here are 8 essential elements your blog design should include to convert your visitors into potential customers:

Blog Subscription Page.

Something so simple and yet forgotten by many companies is creating a page dedicated specifically to subscribing to your blog.

This page gives you the opportunity to communicate why people should subscribe. Why should they listen to you? What is the added value of the content you offer?

You can also include your social influence and examples of your valuable content, plus you can optimize it and link it to your home page.

High-Quality Images and Visuals.

In an era when we have all become great photographers, using quality images is essential; we now compete with the visuals of millions of users and blogs in the online world.

It's no longer enough to tell your audience that your content is better; you need to show them that you're committed to creating good-quality, higher-value content.

Studies show that, on average, the #1 results in Google searches contain 9 images, and if these are high quality, they are 121% more likely to be shared.

You already create quality content; now complement it with images, relevant graphics, infographics or photos.

Use your blog to deliver the best possible visual experience, and remember to use your own or royalty-free images, since you could run into problems with other people by using copyrighted images.

Minimal Wait Times.

Not on the phone, not in a line, not in traffic: we Latin Americans don't like to wait, and much less online! According to a study by Akamai, about half of online users expect pages to load in 2 seconds or less. This means that if your blog content has a lot of heavy images or isn't optimized to handle high-resolution images, you'll be losing your audience, and it will result in a high bounce rate.

You can find out your blog's exact speed here. Talk to your developer to find ways to improve your page's load time, whether by compressing images or optimizing your blog's design.

Those few seconds can make the difference in whether your visitors convert or not.

Stay tuned to our blog. In the next post, you'll learn how to continue with the rest of the tips to convert your visitors into customers from your blog.

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Content taken from Hubspot.es