Today, we find ourselves surrounded by methods that promise to increase our company's revenue quickly and without risk.
However, many of these methods tend to be quite expensive and, in most cases, are ineffective methods that don't meet the expectations we have of them.
That's why we want to show you the Marketing strategy that large companies around the world are using to generate revenue safely and at low cost.
Inbound Marketing is a totally effective strategy that has left paid advertising behind and has become the most widely used method among international companies.
INBOUND MARKETING
Inbound Marketing is evolved marketing; it is the best way to do marketing today. Traditional Marketing has been about having a budget and a product and making it known to the world. How? With an ad.
The problem with this is that the ad interrupts people's lives, making them notice the ad and stop doing whatever they are doing, whether watching TV, reading a magazine or reading a blog. Is it wrong? No, it's not wrong, that's how it has worked through all these years, but Marketing has evolved.
By implementing an Inbound Strategy in your company, you will see how your company's revenue increases gradually and, on top of that, your company will begin to have a completely solid organization and structure that will not only allow you to compete with the other companies in your industry, but will also help you stay in the market much longer, without risk of loss.
When implementing your Inbound strategy, you should keep in mind the phases or stages that are part of this strategy, which we will explain here.
STAGES OF INBOUND MARKETING
The stages of Inbound Marketing allow us to create a solid strategy. By carrying out each of the stages, you will be able to implement a very good Inbound strategy, thereby achieving your company's growth.
In this methodology, you take a person from being a complete stranger to your business to visiting your website, and if they visit your website, you can turn them into a prospect, and not just any prospect: you are looking for quality prospects. Why? Because these quality prospects are very likely to become your customers. Having customers means revenue, it means sales, it means money in your pocket.
Inbound Marketing doesn't end there; the best part comes when someone who is already your customer becomes a promoter of your brand. This person will speak well of you, recommend you and say that you do things very well, whether it's what you sell or what you offer.
The stages of Inbound Marketing you should use in your strategy are:
ATTRACT
In the attract stage, you should focus on driving traffic to your website, understanding that the more people visit your site, the more chances you will have of winning customers.
There is a wide variety of things your company can do to help drive traffic to your website. The most useful tools for attracting that traffic are: content creation, search engine optimization and building a presence on social media.
CONVERT
The conversion stage is the one in which you must turn your visitors into sales opportunities. In this stage, you can begin to get to know your visitors, to the point that you will know what their interests are, what they are looking for and what questions they have, based on their needs.
Once you have successfully driven traffic to your website, the next step is to separate casual visitors from those who have a genuine interest in your brand and products. To do this, you need to create more detailed content, such as technical articles, e-books, webinars and landing pages specifically designed for generating sales opportunities.
CLOSE
It is very important that you have done a very good job in the previous stages, since your ability to close deals with the Buyer Personas on your contact list depends on it.
Now that you have generated sales opportunities with the customers who have gotten to know your company, the next step is to turn them into paying customers.
To achieve this, your company needs two things: a sales opportunity follow-up strategy that maximizes your conversion rate, as well as a sales opportunity classification system specifically tailored to your company, which will guide your customers to make their purchase.
Now that you have accurate information about the sales opportunity, such as their name, title and the job they do, you can segment effectively and follow up with these sales opportunities by email, with marketing automation and through other channels.
DELIGHT
You have already driven traffic to your website, saved a database of sales opportunities, attracted, converted and closed customers thanks to your funnel, and landed new deals. However, you haven't run out of tools yet.
Selling a product is only the first step. You don't just generate one deal with a customer: you generate five more deals over 20 years. If your customer is satisfied and happy with the experience they had with your company, they will become a promoter.
The tools you can use to turn a customer into a promoter include: running surveys, creating smart content, constantly personalizing your website and monitoring social media.
By carrying out each of these stages, your company will begin to generate greater revenue gradually in the medium and long term.
We hope these tips have been very helpful. Don't forget to leave us your comments and questions in the box below this post.
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