The growth of companies that offer Software as a Service (SaaS) continues to be driven mostly by small and medium-sized businesses. The use of platforms that offer services has increased, according to official figures, by 72% in the last 3 years.
Today we bring you 4 marketing strategies to grow a software or platform as a service (SaaS) company.
Retargeting
You've probably already been a victim of this strategy if you shop online. It happens when you search for or select a product, for example a pair of shoes, but you leave the site without buying them.
Then you keep browsing and discover that the product is following you: ads for those shoes appear in your Facebook feed, or suddenly a banner with a discount on those shoes pops up in your search engine.
This retargets your website visitors with the product they considered buying, capturing their attention and closing the sale.
Heads up: if you're not careful with your retargeting strategy, you could throw a lot of money away.
A Referral Program
We all look for proof that others (especially people we know) have had a good experience when deciding to use a specific service; trust is the reason referrals work.
One example, and I'm sure many will come to mind, is Uber. This popular transportation service grew exponentially with its referral program.
When you create a user account, the app generates a code for you, which you share with a friend. That friend enters your code, and you get a free ride and so does your friend. The result is a win-win-win.
Content Marketing
The key to content marketing lies in knowing how to do a few things well, starting with knowing your target customer's profile and what they want or need.
Offering quality content that answers your customer's questions, concerns, or problems will help you build trust and drive sales.
You may be interested in: [Video] How Can You Create Valuable Content?
Marketing Partner
A good idea for attracting more customers is to partner with another software company that has a target audience very similar to yours but isn't a competitor.
There are many ways to approach partner marketing. Some of them include:
- Create content on specific topics together and/or exchange links.
- Share your email lists.
- Host a giveaway, promotion, or webinar together.
- Create a new product together.
The first step will be to define the goals of both parties and plan each step, making sure both will benefit.
These are just a few ideas. Having a marketing strategy will help you reach your target audience according to the stage of the buyer's journey they're in.
If you're interested, schedule a consultation with us. We know how to help you.
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