6 ACTIVITIES TO BOOST YOUR NGO ON SOCIAL MEDIA

Getting people to follow you, see your posts and engage with them is a task that requires a strategy.

We will give you 6 activity ideas that will help you raise awareness of your NGO and win support for your cause through social media.

1. Promotions and Contests

You can run contests in which you offer a physical prize or a gift in exchange for following your account and sharing it with friends. Using them this way can give you several benefits, such as increasing your number of followers and, with it, taking your campaigns and social initiatives to a larger number of users.

2. Hashtag Giveaways

Think of a fun and catchy combination of words that people identify with and want to use. Ask your followers to upload an image that best represents “x cause,” using your campaign hashtag. Select a winner, feature it on your social media and recognize the person's work.

If these last points seem a bit complicated, you can rely on platforms that will make the activity, the results and the legal side easier for you. A couple of suggestions are easypromos or bloonder.

3. Make the Most of International Days

Make the international days commemorated by the United Nations go viral (e.g., World Autism Awareness Day) and take the opportunity to launch a campaign or promotion related to your cause. You can check the official dates here.

4. Pay Attention to Comments

Monitor users' comments on your social media, and if you find something that sparks controversy or debate, seize the moment to open a dialogue and provide information that educates your followers to believe in your cause.

5. Ask a Question

Instagram now has a feature to run simple 1-question polls in your Insta Stories. Ask questions to find out what your audience likes, run a poll before holding a contest or promotion, or simply get your followers' opinion on a particular topic.

6. Get Influencers Involved

Invite an influencer to get to know and experience the work and social impact of your organization. Notify your followers and the influencer's followers in advance so more people are paying attention. Give them control of your social media and do live videos that capture your target audience's attention.

But what will I get out of this?

Well, you asked ..

• Build an active, participatory community committed to the organization's cause.
• Raise awareness about the NGO and the causes it promotes.
• Communicate its work faster and more effectively.
• Get more volunteers.
• Raise donations in a more natural way.
• Drive more traffic to its website or blog.
• Gain social support and presence, as well as an active presence in its community.
• Greater transparency in its policy, the NGO's mission, its practices and its budgets.
• Greater social awareness, particularly among young people, by teaching them what an NGO is, since they make up the majority on social media.
• Encourage engagement through quality content on social media.
• Increase solidarity, and for that there is nothing better than explaining to people the NGO's achievements and functions.
• Increase subscribers to its newsletters by providing value about an NGO's functions and what it wants to achieve, etc.

If this sounds interesting, schedule a free consultation with us, and we will tell you how we can help you ensure the growth and sustainability of your organization.