It's normal for a person to have a Facebook account, since it's the most popular social network in the world, so much so that even companies, foundations, communities, and all kinds of organizations have a presence on Facebook, whether with a profile or a business page.
Facebook fans are much more active than regular users: they consume more content, comment more often, and generally interact more with posts. These fans are constantly looking for news, community, and also deals.
In this post, we tell you what tools Facebook has and how you can use them. As the largest social network in the world, Facebook offers many opportunities for marketing professionals.
Integration With Your Website
Take advantage of every landing page to give your visitors the opportunity to become part of your company's community. Facebook offers clear instructions for integrating the "Like" button into your website.
Facebook Fan Page
Creating a Facebook page to connect with your fans is a business in itself. It gives you the opportunity to reach your followers just by posting on your timeline.
Of course, just because you've posted something doesn't mean it reached 100% of your fans. Facebook's algorithm determines which stories are shown in the News Feed.
This distribution decision is based on the type of content you share, the number of comments it generates, and who posted it first. That's why you should aim for at least 1% of your fans to interact with your content so that it ultimately reaches the greatest number of people.
Facebook Ads
While Google ads focus on sales, for example a discount on products, ads or advertising on Facebook should focus on content offers.
On Facebook, you should look for other topics and forms of content your target audience might be interested in. The goal is to attract the person from Facebook and follow up with them naturally.
The most important element here is choosing the right image; be sure to test how different images are received by your target audience. There are different templates for creating images for your social media that you can use.
Facebook Apps
On Facebook, one of the most important applications for managing fans and followers is creating landing pages. Keep in mind that tabs with a lot of content make bad landing pages, so your design should be simple and direct.
Reports or Facebook Insights
What is the real value of having a fan or follower page on Facebook? There are different ways to segment the information: demographics, tracking and topics, geographic information, etc.
Facebook Insights, or reports, will give you a better understanding of your audience's trends and behavior. Use this information to target your ads and posts more effectively.
Facebook Live
Continuing its effort to promote more video content, Facebook recently launched Facebook Live, the new service for sharing real-time video from our mobile devices directly to our News Feed;
For us as marketers, this means an incredible opportunity to leverage the power of video, especially in Latin America, since it is the region with the highest percentage of investment in and focus on video marketing.
Marketing and advertising strategies on Facebook can be fully optimized with the use of these tools. Be sure to set measurable goals tied to return on investment to reduce the cost of your efforts over the long term.
