INCREASE YOUR SALES ON FACEBOOK MARKETPLACE

We know that selling on platforms like Facebook Marketplace can be difficult. This platform offers a huge number of products and categorizes them by how close they are to users, and among millions of listings, standing out is a challenge.

That's why we're sharing 6 recommendations that can help you increase your sales on this platform.

1.- Optimize your product information

Here you can put your SEO strategies into practice. As with any e-commerce site, it's important for your product title and description to contain the right keywords.

There are some formulas that can help you make your product title clear and appealing to users. Example:

• Product type + brand + gender = Perfume Carolina Herrera for women 
• Product type + brand + feature = Tablet Samsung 10”
• Product type + brand + color = Smartwatch Huawei black

2.- Add high-quality photos

Love begins with the eyes. Try to make sure all your listings have high-quality images, so users can appreciate your product in detail.

Also, a low-resolution image doesn't build trust, and people could perceive your product as “bad.”

3.- Include the price

We all want information quickly and easily. The “price via inbox” approach no longer works and will only drive away your potential customers.

Including the price in your listings will help users make decisions faster, and you'll also know that the people who message you are doing so because they are truly interested in your product. You'll also avoid a long list of messages that will only waste your time, and you'll be able to focus on the activities that really need attention.

Also, AVOID listing $1 or “Free”. Those strategies don't work and, just like with photo resolution, they create distrust and give the product a bad reputation.

💡 You may be interested in: 4 tips for a successful online store.

4.- Check Facebook's restrictions

There are a number of Facebook Marketplace policies you must follow regarding prohibited and restricted items if you want to sell on this platform.

One example is the sale of oral supplements. Facebook prohibits the sale of vitamins, anabolic steroids, protein powders, etc.

Alcohol is another product with sales restrictions. So review these rules carefully and make sure your product doesn't belong to a restricted category.

5.- Don't lie in the information you provide

Always provide important information such as size, ingredients, colors, shipping cost or delivery points, etc.

For example, when it comes to size, always provide the exact measurements of your product so there are no misunderstandings.

💡 You may be interested in: How to improve the product descriptions in my online store.

6.- Avoid posting the same product many times

Posting many times does NOT mean you'll get more reach. Remember that Facebook works through algorithms, and posting the same listing many times can hurt your profile, since the platform may flag it as spam and, as a result, almost no one will see your listing.

In more extreme cases, your profile may be blocked. That's why, as we mentioned before, it's better to optimize every listing you post.

💡 You may be interested in: How can you digitally transform your business and increase your profits?

It's important to know that Facebook Marketplace should not be used as your only tool for selling online. If you're just starting to sell your products online, it can be a great option, but as you grow, you should start promoting your product on different platforms until you have your own online store.

Let us help you! At Digitalegia, we can help you create strategies to increase your online sales and boost your business. Schedule a free consultation here.