HubSpot Updates - January 2025

Conditional Logic in Table Reports 👨‍💻

• Table reports can be confusing and lack a clear story. The longer it takes to understand a report, the more time it takes to know what actions can be taken. That's why, now, with the ability to apply conditional formatting to table reports, it's faster and easier to understand data at a glance. Learn more about how to create conditional logic for HubSpot reports.

Sales Extension in Google Calendar 🗓️

• Prepare for your meetings, log their outcomes correctly, and follow up on time. All of this directly from your Google Calendar with the new update to the HubSpot sales extension. Be sure to join this new beta by requesting access here .

Set Up Security Alerts in HubSpot 🚨

• Data security should always come first. And with this new update, life for CRM admins is now easier and safer: they can now set up security alerts for HubSpot portals, which makes it possible to send notifications once a specific action is performed in an account. The new feature is rolling out to all HubSpot portals. More details here .

New Record Enrichment Action in Workflows 🔍

• Do you have a lead-focused workflow where you need more information? The new integration between workflows and Breeze Intelligence now gives access to a new action so workflows can enrich the records that go through the automation. Find out all about the update here .

New Company Cards in the CRM 🔖

• We're starting the year with three new cards on the CRM company record. You can now see sections that summarize the company (with data on purchased products, journey history, and recently contacted stakeholders), research it (with market data and competitive intelligence), and list buying trends (with month-over-month comparisons, revenue trends, and revenue by pipeline). Check out the details here.

Personalization Tokens in URLs 🔗

• A feature requested through user feedback has just been added to marketing emails. You can now add URLs as personalization tokens to email buttons. This means you can personalize the URL associated with a CTA, which allows for greater personalization and better tracking in your campaigns. See all the details.

Call-Based Workflows 📲

• Have you ever thought about creating an automatic follow-up task for a salesperson every time a call can't be completed? Or sending a notification every time a specific term is mentioned during a call? These and many other use cases are now possible with the new call-based workflows.

New Record Enrichment Action in Workflows 📅

• Now, by accessing your Google Calendar, you can prepare for, follow up on, and log all your meetings in just a few clicks with the new update to the HubSpot sales extension. With it, you will have access to CRM features not only in Gmail but also in Google Calendar. The new feature is rolling out to all HubSpot portals. Learn more here.

What Else Happened This Month?

• Clone goals created in your portal
• Restrict meeting scheduling with generic email addresses
• Check your account limits using the new API
• Create custom "time since" and "time until" properties
• Discover the new CRM product object experience
• Generate regex expressions with AI in property validation rules
• Ask Breeze Copilot questions live during your calls
• Enrich lists with a single click
• New button to undo actions performed on a list

Get Inspired

• If you want to stay on top of your sales goals in 2025 and understand the main trends for your sales team, it's time to subscribe to The Pipeline newsletter from HubSpot's marketing team. In it, we will share tips and a variety of content on everything you need to know to succeed in sales in 2025. The content is in English. Sign up on this page .
• Marketing is transforming at an impressive pace, with artificial intelligence leading this revolution. We analyze the factors driving growth and identify what no longer delivers results. The new 2025 Marketing Trends report shows the tools and strategies that will shape your marketing strategy this year. Access the content here.

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