Cassie de Digitalegy
Dec 4, 2024, 10:15:00 AM
4 min read
Ready for a recap of everything that happened in HubSpot this month? If you thought you had seen it all, get ready to be surprised! From CRM updates to marketing and sales innovations, along with integrations with third-party tools, this month has been very productive. Keep reading and find out how these new features can optimize your processes and results!
New Products Menu
The product object editing screen is being updated! Previously tucked away deep in the settings, it now gets a dedicated option in the menu of the main HubSpot bar, with a new and very intuitive view, much like other CRM objects. Learn more about the updates.
Jira in Operations Hub Integrations
Jira is now part of the Operations Hub integrations family. With the new integration developed 100% by the HubSpot team, you can sync the two platforms bidirectionally. In addition, functional support is provided by HubSpot's own customer support team. If you already use Operations Hub and Jira, try the new integration here.
HubSpot Academy & Copilot
Have you ever thought about getting recommendations on strategies and the HubSpot platform from the catalog of more than 6000 videos in HubSpot Academy? All the content from our certifications, lessons, and video classes is now available in Copilot, across the entire HubSpot platform.
HubSpot in Google Calendar
Copilot in Spanish
The time has come! Now, everything Copilot helps you achieve, from the creation of content to the management of customer inquiries, is available in the language you prefer. Copilot is here to support your work in all the languages that HubSpot supports.
Task-Based Automations
Discover the new task-based automation feature! With this update, you can now trigger automations directly from changes to your tasks, whether they are created, change status, or become overdue. In addition, you can implement workflow actions to establish automatic, standardized internal processes in the management of tasks. Find all the details here.
Required Association Labels
The voice of our community has been heard, and the product team has responded! Now, when creating new objects in the CRM, you can make the addition of association labels between objects and companies mandatory. This update lets you implement stricter association rules, ensuring your data is better organized and structured in the CRM.
Combined Lead Score
Although analyzing fit and engagement scores separately can offer a complete perspective on the leads, we understand you may need a single score to make your list or workflow queries easier. With our new combined scoring system, you can now integrate properties and events into a single metric, covering both the fit and engagement criteria. Find out more here.
Welcome to Passkeys
Are you familiar with the new authentication standard that brings more security to your login? Passkeys are a new protocol that enables a more secure exchange of information between the user and HubSpot, providing more login security for users who access CRM information. Get more details on how to set them up here.
Podcasts in Content Remix
Are you already a fan of the content remix feature? If so, you now have even more reasons to love it: the new podcast support update for Content Remix lets you repurpose your recorded podcasts into other content formats and turn other types of content into podcasts (audio distributed via RSS) using AI-generated voices. Discover all the details.
New Record Merge Experience
HubSpot's record merge experience for fixing duplicates has just been updated. You can now select which properties are kept in the final record when merging duplicate records, giving you unprecedented control over your data consolidation process. It's worth taking a look at the new process.
Integrate Your App's Chat with HubSpot
Have you heard of the mobile chat SDK? The feature lets you integrate HubSpot chat into any iOS or Android app, providing fast, efficient, and empathetic customer service within the app itself, with the entire process integrated with HubSpot and little development. Access the technical documentation here.
Apollo vs HubSpot
HubSpot vs ZoomInfo
Do you know when it's better to recommend Breeze Intelligence or ZoomInfo? Although they share similar features, each platform is designed to meet different needs. In this week's comparison material, we explain, in English, how to choose between HubSpot and ZoomInfo as the ideal tool for data enrichment.
Relative Time in Date Properties ⏰
Date and time information in properties is extremely relevant, but understanding how this data relates to the present can make your life even easier. Now, in date and time properties, you can set up the display of the period between the date recorded in the property and today to give your CRM data even more context. You can find the instructions here.New Products Menu 
The product object editing screen is being updated! Previously tucked away deep in the settings, it now gets a dedicated option in the menu of the main HubSpot bar, with a new and very intuitive view, much like other CRM objects. Learn more about the updates.Jira in Operations Hub Integrations 
Jira is now part of the Operations Hub integrations family. With the new integration developed 100% by the HubSpot team, you can sync the two platforms bidirectionally. In addition, functional support is provided by HubSpot's own customer support team. If you already use Operations Hub and Jira, try the new integration here.HubSpot Academy & Copilot 
Have you ever thought about getting recommendations on strategies and the HubSpot platform from the catalog of more than 6000 videos in HubSpot Academy? All the content from our certifications, lessons, and video classes is now available in Copilot, across the entire HubSpot platform.HubSpot in Google Calendar 
Have you ever thought about accessing HubSpot in your Google Calendar? The new Sales Hub feature in Google Calendar lets sales reps manage meetings directly from their calendar using the HubSpot Sales extension for Google Chrome. With it, you can log outcomes, prepare, and follow up without switching between tools, streamlining your workflow and boosting productivity.
New Developer Feedback Center
If you are a developer, use our customization tools frequently, and have feedback on what could be improved in the features, the product team has prepared a new feedback channel. The Developer Feedback Center can be used to open roadmap requests for HubSpot's entire API framework. Find out more here.
New Developer Feedback Center 
If you are a developer, use our customization tools frequently, and have feedback on what could be improved in the features, the product team has prepared a new feedback channel. The Developer Feedback Center can be used to open roadmap requests for HubSpot's entire API framework. Find out more here.
Copilot in Spanish 
The time has come! Now, everything Copilot helps you achieve, from the creation of content to the management of customer inquiries, is available in the language you prefer. Copilot is here to support your work in all the languages that HubSpot supports.Task-Based Automations 
Discover the new task-based automation feature! With this update, you can now trigger automations directly from changes to your tasks, whether they are created, change status, or become overdue. In addition, you can implement workflow actions to establish automatic, standardized internal processes in the management of tasks. Find all the details here.Required Association Labels 
The voice of our community has been heard, and the product team has responded! Now, when creating new objects in the CRM, you can make the addition of association labels between objects and companies mandatory. This update lets you implement stricter association rules, ensuring your data is better organized and structured in the CRM.Combined Lead Score 
Although analyzing fit and engagement scores separately can offer a complete perspective on the leads, we understand you may need a single score to make your list or workflow queries easier. With our new combined scoring system, you can now integrate properties and events into a single metric, covering both the fit and engagement criteria. Find out more here.Welcome to Passkeys 
Are you familiar with the new authentication standard that brings more security to your login? Passkeys are a new protocol that enables a more secure exchange of information between the user and HubSpot, providing more login security for users who access CRM information. Get more details on how to set them up here.Podcasts in Content Remix 
Are you already a fan of the content remix feature? If so, you now have even more reasons to love it: the new podcast support update for Content Remix lets you repurpose your recorded podcasts into other content formats and turn other types of content into podcasts (audio distributed via RSS) using AI-generated voices. Discover all the details.New Record Merge Experience 
HubSpot's record merge experience for fixing duplicates has just been updated. You can now select which properties are kept in the final record when merging duplicate records, giving you unprecedented control over your data consolidation process. It's worth taking a look at the new process.Integrate Your App's Chat with HubSpot 
Have you heard of the mobile chat SDK? The feature lets you integrate HubSpot chat into any iOS or Android app, providing fast, efficient, and empathetic customer service within the app itself, with the entire process integrated with HubSpot and little development. Access the technical documentation here.What Else Happened This Month?
- Generate translations in the form editor.
- Copilot now includes App Marketplace recommendations
- Set up notification emails about HubSpot updates
- Adjust the allowed login methods for your account
- Generate notifications for disconnected apps
- Identify anomalies in your workflows through AI
- Discover the new dynamic sequences
- Access data architecture templates by industry
- Set up the default activity association values in the CRM
- Generate descriptions for your documents with AI
- Super admins can now set up their Customer Success workspace without a service seat
- Block form submissions from specific email domains
- Discover improvements to the podcast editor
- Set up a weekly email with a summary of the quality of your data
- Generate the names of your pipeline tickets with AI
- Create conditional SLAs based on specific criteria from the ticket and the company
- Set up multiple email subscriptions in the CRM
Super admins can now configure user views in the Customer Success workspace - New action to create notes in your workflows
- Marketing events now available in the HubSpot side menu
Get Inspired
Apollo vs HubSpot 
With the launch of Breeze Intelligence, we are often asked about the differences between our offering and Apollo. Do you know the differences between the two platforms? In this week's article, we list some of the features each system offers.
HubSpot vs ZoomInfo 
Do you know when it's better to recommend Breeze Intelligence or ZoomInfo? Although they share similar features, each platform is designed to meet different needs. In this week's comparison material, we explain, in English, how to choose between HubSpot and ZoomInfo as the ideal tool for data enrichment.
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