HubSpot Updates - December 2023

We've reached the last article on HubSpot's latest updates of 2023. This year HubSpot had countless improvements, new features, and much more, but now it's time to take some time off to rest after such a busy year.

Here are the updates the last month has brought us.

Here's to an even better 2024!

New Pipeline Rules • Public Beta

• Deal pipelines have a new feature that will change sales processes! Super admins can now set up rules for each pipeline, such as limiting deal creation to a specific stage, restricting deals from moving back to previous stages, or allowing deals to skip stages. / Beta + Knowledge base

AI for Blogs

• Dealing with creative blocks? Don't worry, because AI has arrived in HubSpot's blog tool. You can now generate posts or post ideas as a starting point for your content. Remember to always review the source of the information and the content before publishing it. / HubSpot
  
  

New Campaigns Interface

• The interface of the marketing campaigns tool was recently redesigned. The product team did research and decided to optimize the space and the information displayed in the campaigns view, as well as adapt it for creating custom properties. / HubSpot
  
  

Filter Groups • Private Beta

• If you analyze multiple report dashboards every day, you are probably using dashboard filters. Jumping from dashboard to dashboard and constantly updating filters can be exhausting and time-consuming. This new update lets you create filter groups for your report dashboards in HubSpot. / Beta + Knowledge base
  
  

AI Sales Forecast • Private Beta

• You can now use predictive artificial intelligence to project future sales based on historical sales. AI forecasting provides an additional perspective you can use to calibrate an accurate forecast for your team. / Beta + Knowledge base

How to Report Translation Issues

• Are you using your HubSpot account in a language other than English and found an error? With this new Google Chrome extension, you can report translation issues directly to the product team. / Chrome Web Store

A/B Testing in Sequences

• The A/B testing feature in sequences is now available to all customers with Sales and Service Hub Pro+. The tool lets you test different approaches in your prospecting and sales sequences and identify the most effective one. / Knowledge base
  
  

New Products Experience

• Managing a company's different products in the CRM has become a very important feature in HubSpot. To improve the experience and align it with the other HubSpot objects, products are now in the sales menu with a new interface. If you haven't seen it yet, click Sales > Products.

Search Bar Updates

• If you use the HubSpot search bar, there are some small updates that will make your life easier: now, when you search for companies, the results will show the company owner and the domain in a clickable format, in addition to all the standard information. / HubSpot
  
  

Starting WhatsApp Conversations from HubSpot

• Inbox users can now start WhatsApp conversations with contacts in HubSpot. By connecting the integration and going to the inbox screen in conversations, we can find WhatsApp as a channel when clicking the button to write a message. / HubSpot

AI Playbooks

• Artificial intelligence has arrived in playbooks! Now, on the HubSpot playbook editing screen, you can use the slash as a command to generate ideas, paragraphs, or sentences with AI. Don't forget to always review the content and the information. / Knowledge base
  
  

Object Summary

• Want more context about the records you have in your CRM? The new button you'll find in HubSpot objects will give you a summary of all the information with artificial intelligence. / Knowledge base
  
  

Meetings in the HubSpot App

• Until now, creating new meetings in the HubSpot app has not been an easy task. In records, there is an option to create new events, but it did not give you visibility into your schedule. Now, when scheduling meetings, you have visibility into your availability, which makes the scheduling process easier. / Knowledge base
  
  

Font Standardization

• Now, in your settings, you can standardize the type, colors, and size of the fonts used in messages sent by users in the conversations inbox. To set it up, click Settings > Account Defaults > User Defaults.

What Happened in the Last Few Months?

• • Custom properties for lists
  • Quickly add new records to a list
  • Association of objects of the same type
  • Percentage format in number properties
  • New edit permissions for email subscription types
  • Creating new properties during an import

Get Inspired

Website Grader in Forbes México

• In recent weeks, HubSpot was mentioned in a Forbes México article as a Growth Marketing success story. Its tool, Website Grader, was highlighted among the simple and effective solutions for generating opportunities. / Forbes México

New HubSpot Academy Bootcamps

• If you are a HubSpot super admin, this Bootcamp is for you. If you are looking for more opportunities to learn about HubSpot and about what super admins need to know, don't miss the new HubSpot Academy Bootcamp in Spanish. / HubSpot Academy

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