Hashtags are being used on most social networks, and as marketing professionals we must learn to use them as part of our content production & distribution strategy.
More and more brands are creating their own hashtag, which can serve several purposes:
- Encourage conversation among your audiences
- Host a live chat or Q&A
- Promote the launch of a new product
- Build awareness and identity for your brand
Follow these steps to create and start using your own hashtag:
Brainstorming & Research
Together with your team, make a list of possible hashtags based on your brand name. Think about how you want to use it: Will it be a generic hashtag for your brand, or is it for a specific event or product? Either way, make it short and easy to read.
Then make sure your hashtag hasn't been used yet. If you want to build a community around your brand, choose a unique hashtag that won't be confused with other topics, brands, or events.
Promotion and Monitoring
Now it's time to let your audience know about your hashtag. Tell them it exists, as well as how and where you're going to use it. Use your blog, email, and social media, and any other communication channel you have at your disposal. When people start using your hashtag, make sure you take part in all the conversations.
With these tips, you're ready to create a hashtag for your brand. Do you have questions or want to add something to this post? We look forward to your comments! If you want to learn more about Inbound Marketing topics, subscribe to our blog and YouTube channel!
