According to data from Europa Press, 4 out of 5 consumers have changed their buying habits due to the global economic crisis. elsalvador.com reports that Latin America has also changed its habits: the buying process is now more intelligent and selective, and people are buying in small quantities.
If we also look at the information from Merca2.0 on the consumption habits of millennials, the figures are much more dramatic, making this generation the main target audience for brands that design marketing strategies to reach them.
“The tastes and consumption habits of this population group are characterized by their high demands on brands and their tendency to evaluate the product or service they want to purchase; however, despite being more demanding consumers, today they are one of the engines of the economy.”
"Buyers have more information at their fingertips and higher expectations of a relevant, personal experience when making a purchase. Giving them a relevant, personal, and pleasant experience, based on their needs along their timeline, is what the Inbound approach is all about."
In fact, buyers have so much information at their fingertips that they've usually already made 60% of their buying decision before even talking to a salesperson.
Now that you have all this information about your sales opportunity, you're ready to pick up the phone and start your phone conversation.
If you want to learn more about inbound marketing and sales topics, I encourage you to read our previous posts on Inbound Sales and Smarketing, and to subscribe to our blog.
If you want to learn what Digitalegia can do to support your digital growth efforts, schedule a free 15-minute consultation with our experts, and we'll explain how we can help you.
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