Today, we are surrounded by countless methods that promise to multiply our company's revenue quickly and effortlessly.
However, these methods tend not to be very reliable, since they are sometimes very expensive and don't really meet the expectations we have of them.
Marketing strategies keep advancing as the way Buyer Personas purchase their products evolves.
That's why we are going to introduce you to the strategy that the world's largest companies are using to attract new customers and multiply their revenue at low cost and without risk.
INBOUND MARKETING
Inbound Marketing is a very good marketing strategy whose goal is to multiply your revenue by eliminating advertising costs and creating a solid structure in your company. This way, you can create strategies that, in the medium and long term, will grow your company, both financially and within the industry in which it operates.
This strategy was created out of the need to make it easier for customers to purchase their products, since it is well known that nowadays people prefer to shop online instead of going to the store or going to the place where they could find what they need.
When you start implementing Inbound Marketing in your company, you should keep in mind the 4 stages that are a vital part of this strategy.
STAGES OF INBOUND MARKETING
In the Inbound methodology, you take a person from being a complete stranger to your business to visiting your website, and if they visit your website, you can turn them into a prospect, and not just any prospect: you are looking for quality prospects. Why? Because these quality prospects are very likely to become your customers. Having customers means revenue, it means sales, it means money in your pocket.
Inbound Marketing doesn't end there; the best part comes when someone who is already your customer becomes a promoter of your brand. This person will speak well of you, recommend you and say that you do things very well, whether it's what you sell or what you offer.
The stages you should consider when implementing your inbound strategy are:
ATTRACT
The ATTRACT stage is the stage in which you will attract visitors to your website, and once they are there, you can turn them into sales opportunities.
You can use different tools to bring buyers to your website, such as Blogs, very good SEO, Optimization and Web Design, and Social Media Distribution, among others.
CONVERT
This is the CONVERSION stage, in which, once you have successfully driven traffic to your website, the next step is to separate casual visitors from those who have a genuine interest in your brand and products.
To do this, you need to create more detailed content, such as technical articles, e-books, webinars and landing pages specifically designed for generating sales opportunities.
CLOSE
Now that you have generated sales opportunities with the customers who have gotten to know your company, the next step is to turn them into paying customers.
To achieve this, your company needs two things: a sales opportunity follow-up strategy that maximizes your conversion rate, as well as a sales opportunity classification system specifically tailored to your company, which will guide your customers to make their purchase.
Now that you have accurate information about the sales opportunity, such as their name, title and the job they do, you can segment effectively and follow up with these sales opportunities by email, with marketing automation and through other channels.
DELIGHT
In this stage, you will be ready to DELIGHT your customers, since you have already driven traffic to your website, saved a database of sales opportunities, attracted, converted and closed customers thanks to your funnel, and closed new deals.
Selling a product is only the first step. You don't just generate one deal with a customer: you generate five more deals over 20 years. If your customer is satisfied and happy with the experience they had with your company, they will become a promoter.
In this stage, you can use tools such as: Surveys, Smart content and Monitoring on Social Media.
By using these stages in your Inbound strategy, you will notice that the organization of your company improves and, on top of that, you will be closing new deals and increasing your company's revenue considerably.
We hope these tips have been very helpful. Don't forget to leave us your comments and questions in the box below this post.
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