[VIDEO] WHY IMPLEMENT INBOUND IN YOUR COMPANY?

To understand a little more about Inbound, how marketing has evolved, and how it has improved the way business is done today, we need to take a look at Traditional marketing.

Traditional marketing focuses on finding customers, and companies that use traditional marketing rely on techniques that are very interruptive, ranging from cold calling, print advertising in newspapers, in magazines, and even on the Internet, and TV commercials to spam emails. However, technology has evolved, making it harder and more expensive to get our message across with these techniques. For example, caller ID leads us not to answer a call and also lets you block contacts; an email filter keeps spam from arriving, and the way people watch TV today doesn't even let you run commercials.

In addition to being very interruptive, traditional marketing is centered on companies, products, and even salespeople. The traditional way of doing things is very convenient for companies and marketers because they have a way to put all their content right in front of people's faces, regardless of whether people want to see it and have it in front of them, so these kinds of experiences are very uncomfortable for the buyer. Who likes getting a sales call at 8pm?

What Is Inbound Marketing About?

Inbound Marketing is about creating value in order to attract your customers; instead of chasing your customers and putting content in their faces, it's about creating content so that they find you, and it's about accompanying them on the buyer's journey, starting from the moment they realize they have a need to address.

And what would this person do? Search the Internet, and they will find you. But the person who visits you may be at any stage of the buyer's journey, which is why you have to educate them on how to solve their problems or needs, so that when they are ready to buy, they choose yours and it is an informed decision.

With Inbound Marketing, instead of interrupting people's lives by putting an ad on TV, why not make a video that people want to watch? Or instead of paying for advertising on the Internet, in magazines, or in newspapers, why not write a business blog where you can explain why you are the best at offering that service or product? Or instead of making phone calls, why not create valuable content so that people find you and see why they should hire you?

Inbound Marketing focuses on being found by your potential customers.

What would you prefer? Hiring a company that focuses on its own needs? Or hiring a company that focuses on your needs?

The buying process has changed. Think about it... The last time you bought something, did you pick up the phone and call a salesperson to tell them you wanted to purchase their product or service? Or did you first search the Internet to learn more about what it was? I'd bet it was the latter.

There is a Deloitte study that says more than 83% of people today first do a search and some research before making a decision about which product to buy or which service to purchase.

That's why you should implement Inbound Marketing in your company. What are you waiting for?

Inbound has changed the way business is done today. What do you think? Leave us your comments below.