Calls to action, or CTAs, are the buttons we place in our content to promote offers and lead to a landing page. They are an essential element in the process of turning your website visitors into leads. CTAs can be placed on your website, blog or emails.
How Do You Create Attractive CTAs?
An attractive CTA that invites clicks must have the following characteristics:
- Explain the offer clearly: A good CTA has to describe in a few words and in an easy-to-understand way what offer it promotes and how it helps your visitor. Example: Free eBook: Grow your business with the Inbound strategy.
- Use action verbs to encourage your visitors to click the CTA: download, discover, request, subscribe... etc. These verbs communicate directly what will happen next.
- Make it eye-catching: There are several techniques for making a CTA grab attention: color, size, images... The important thing is that it is consistent with the style of the rest of the content and easy to recognize as something clickable. Consider your Buyer Personas when designing your CTAs. While some prefer a big, flashy button, others like subtle, elegant content.
- Use keywords consistent with the topic of the page, blog or email throughout the entire conversion process, so your prospects understand what they will get.
Finally, make changes to the design and content of your CTAs so you can analyze their effects.
With these tips, you're ready to start turning your visitors into leads with optimal calls to action! Do you have questions or want to add something to this post? We look forward to your comments! If you want to learn more about Inbound Marketing topics, subscribe to our blog and YouTube channel!
