Originally, Twitter was a micro-blogging channel designed mainly for individual users. Due to the rapid growth of its user base, brands joined the network and began to use it to communicate with their consumers, who today number more than 315 million.
Brands that tweet valuable content to their followers tend to be very successful on the channel. But how exactly can you get the most out of Twitter? Today we are going to talk about two essential factors for achieving this: your content and interaction with your audiences.
Content
What does good content on Twitter look like? What it is not is continuously promoting your products or services. To create content related to your business, consider posting tips or useful advice for your customers. However, not all content has to be related to your business. There are thousands of ways to communicate your brand, your culture and your values without talking about your products. This type of content tells them something interesting and memorable about you.
Second, your Twitter community requires visual content. Make sure to include images, videos and GIFs in your posts and you will see engagement grow. Ultimately, how many people see your tweets depends on your use of hashtags. It is recommended to include 1-2 relevant hashtags in each tweet to achieve the highest engagement possible and keep your tweet pleasant and quick to read.
Interaction with Your Audiences
Good content is key to delighting your followers and customers, but on social media, publishing good content is not enough. The most successful brands on social media act like any other user: they comment, share and create interaction with others by responding to each and every message they receive; at the end of the day, that is what social media is all about.
As a consumer, you probably do not expect to receive a quick or personalized response on social media, especially from large companies. Creating authentic interactions is the number 1 way to delight your followers on Twitter and turn them into promoters of your brand!
With these tips, you are ready to start tweeting like a pro. If you want to learn more about inbound marketing, subscribe to our blog and YouTube channel! Do you have questions or want to add something to this post? We look forward to your comments!
