Lea Sánchez
Jan 2, 2026, 10:45:29 AM
2 min read
In this edition, HubSpot brings updates focused on greater control and intelligence for your daily work. You'll see how the new approval workflow for social media ensures higher quality in your posts and discover the power of the new connectors for Claude and Gemini that integrate CRM data with generative AI. Let's see what happened this week in HubSpot!
Social Media Post Approvals ✅
- A simplified approval workflow has just been launched within the social media publishing tool. Users can now formally request and manage approvals before publishing content, ensuring that nothing gets published without proper review. This new feature provides greater brand safety and prevents miscommunication, giving managers full visibility into what's being produced and clarity for the creative team. Check out the complete step-by-step guide here .
Quote Activity in Sales Workspace 💼
- Tracking the status of your quotes is much more practical thanks to the activity view directly in the Sales Workspace feed. You can now monitor in real time whether a quote has been viewed, signed, rejected, or needs attention, without having to go to the home page. This allows sales reps to quickly identify buyer engagement and act at crucial moments in the negotiation, staying focused and productive in their workflow. See more details here .
HubSpot Connector for Claude 🤖
- The HubSpot connector for Claude has evolved and now works as a practical ally in your CRM. In addition to querying data, you can ask Claude to create and update records and log activities, all with full access to the interaction history, such as emails and calls. This integration eliminates repetitive manual tasks and generates valuable insights based on your customers' real context, allowing you to make faster, better-informed decisions. Learn how to set it up here.
HubSpot Connector for Gemini ✨
- With the new HubSpot connector for Gemini, you bring your customer context to where you already use AI. You can now ask questions in natural language directly in Gemini and get answers based on your CRM data, such as contact lists or follow-up email suggestions. This new feature makes it easier to access valuable information without leaving your Google Workspace environment, streamlining the daily work of marketing, sales, and support teams. Get more information about the integration here .
What Else Happened This Month? 👁️
- Recreate email templates with AI.
- Create lead segments
- Share the results of your agents' interactions with your team.
- New permission to publish workflows.
- New limits on associations between objects
HubSpot in the Media 📰
CHILE
- Mundo Online The new battle in Chilean marketing: being cited by artificial intelligence, not just by Google
- Anda Chile The new battle in Chilean marketing: being cited by artificial intelligence, not just by Google
COLOMBIA
- MEXICO
- Expansión
Get Inspired
The Future of Collaboration in the Age of AI
- To close out the season in style, Karen Ng (HubSpot's VP of Product) and Angela O'Dowd (HubSpot's VP of Partner Programs) got together to talk about the fundamental role of partners in the age of artificial intelligence. In this video, they explore how partners will lead this transformation, the necessary shift in pricing models, and why human leadership remains irreplaceable. It's an essential conversation for understanding how to combine unified data and AI services to generate real value and return on investment (ROI) for clients. Watch the full video here .
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