HubSpot Updates - February 2025

Customer Service Agent on WhatsApp 💬

• Have you ever imagined having all your customers' questions answered instantly via WhatsApp? HubSpot is launching the Customer Service Agent feature for WhatsApp. With this tool, you can provide information about your company so HubSpot can automatically answer your customers' questions. This feature is currently in private beta, which means it is still being tested and approvals may take a little longer. Request access to the beta and learn more.

Sensitive Data Storage 🔐

• During the last INBOUND, the new feature for securely storing confidential data in HubSpot was introduced. After a successful testing phase, the tool is now available to all HubSpot Enterprise edition customers. To start exploring this solution, access the guide and start using it today.

Business Hours in Help Desk Reports 🧑🏼‍💻

• If you're interested in your HubSpot service stats, don't miss this interesting new feature: service analytics reports now take SLAs and business hours into account when calculating ticket response and close times. See all the details about this improvement.

Access Copilot on Other Platforms 🔀

• Need information from HubSpot Copilot but use a separate system? You can now access your CRM's AI copilot on external platforms such as Salesforce or Shopify using HubSpot Embed. Any external platform that supports Embed will be able to access your portal's information. Find out how to make the most of this feature.

New Data Points in Help Desk Analytics 📊

• The Help Desk analytics tool has just added new metrics and data points. The new information will let managers analyze patterns in interactions between reps and customers, such as message send times, the support team's average response time, and customer wait times over time. It will also be possible to identify which customers are slow to respond and which conversations have a high volume of messages from customers or reps. This data can be explored using the custom report builder. Explore all the new metrics now.

HubSpot and Google Chat Connected 🤝

• You can now integrate Google Chat with HubSpot to optimize communication and support management. With this new feature, you can send personalized notifications through workflows, connect Google Chat to your inbox to manage customer conversations, and integrate your Help Desk space to receive new tickets, sync internal comments, and update tickets directly in the chat. Request access to the integration now.

Conditional Redirects in Forms 🔀.

• It's easier to point leads in the right direction in HubSpot forms. With conditional redirects, you can automatically send them to the most relevant action or page based on the answers they submit. All in a smooth, personalized way, making the lead journey more efficient and increasing your chances of conversion! 🚀

Ask Breeze, Now in Workflows 🧐

• Workflows are now more powerful. Use the new Ask Breeze action to have HubSpot's AI analyze, summarize, and categorize data from CRM records. Use it to create content for emails, categorize a company's industry based on its email domain, and many other use cases. Follow this guide to implement it step by step..
  

What Else Happened This Month?

• New CTA source option in custom reports
• Set up multiple email signatures
• Dynamic sequences available to all Sales and Service Hub Pro+ users
• Set up conditional properties in playbooks
• Try the new HubSpot notifications interface
• Automate ticket subject identification with AI
• New lost and won deal visualizations in the sales workspace
• Move call channels between the inbox and the Help Desk
• Personalize emails with recently viewed products in Shopify
• Property validation rules now carry over to forms automatically
• Sales Hub in the Outlook calendar
  

Get Inspired

• HubSpot vs. Marketo
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• HubSpot vs. Salesforce Marketing Cloud Engagement (Portuguese)

Not a HubSpot user yet and interested in growing your company?🚀 Or do you already use it and want to multiply your results? 📊

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