Our content consumption habits have changed drastically in recent years, and 2016 was no exception.
Here we reveal some of last year's most important visual content statistics, which will help you review the direction of your marketing strategy.
- In 2017, 74% of all content on the Internet will be video.
- 37% of marketers say that visual content is the second most important format after blogging.
- 51% of marketers prioritized visual content production in 2016.
- 4 times as many consumers would rather watch a video than read about a product.
- More than 60% of marketers and small business owners will increase their investment in video in 2017.
- Using the word "video" increases an email's open rate and click-through rate by 19% and 65%, respectively.
- Facebook users spend 3 times longer watching live videos than recorded videos.
- 51% of all videos on the Internet are watched on a cell phone.
- Infographics get 3 times more engagement on social media than any other content format.
- Among users aged 18+, during prime time YouTube is watched more than any TV channel.
If you want to see the desired results from your marketing efforts, now is the time to take these statistics seriously. But don't worry, you're probably already aware of several of them, and with a little fine-tuning you'll have in your hands the perfect strategy to meet the challenges of 2017.
Do you have questions or want to add something to this post? We look forward to your comments! If you want to learn more about Inbound Marketing topics, subscribe to our blog and YouTube channel!
Source: HubSpot
