THE ROLE OF SOCIAL MEDIA IN YOUR INBOUND STRATEGY

"Why use social media? Because marketing is no longer about the products you have, but about the stories you tell." -Seth Godin

In the abundance of marketing messages we live in, the focus has shifted from competing for available space to competing for our audiences' attention. So how do you spread your message in a way that captures the attention of all of them?

Understand Your Audiences' Needs

Inbound Marketing content must directly answer the problems and questions your audiences have. It is not enough to define your Buyer Personas by demographic characteristics; you need to know their challenges, problems, questions, and the areas where they need help.

All of this is information you can get from your contacts and followers on social media. Observe their comments and the types of content they react to, and use that when defining your content strategy.

Segment Your Audiences & Distribute Your Content

Social media platforms have very advanced audience segmentation tools, which you can use to direct different content to the specific audiences that need it.

Be sure to use them to ensure your content reaches your Buyer Personas. After all, it is not hard to reach many people on social media, but the idea is to reach the specific people who are looking for that information and can become customers.

Get Ideas for Your Content

Maybe you already know your audiences' interests, but you are struggling to discover new angles or niches for your content.

Listening to conversations on social media helps you determine exactly the questions and topics that generate the most engagement among your audiences. Social media trends change constantly, and staying agile and attentive to your audiences' movements is the only way to offer them the most interesting content.

We hope these tips have been very helpful. Don't forget to leave us your comments and questions in the box below this post.

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