WHAT IS SEO?
Search engine optimization (SEO) is one of the most important tools we should keep in mind when developing an Inbound Marketing strategy, since it is the process of improving a website's visibility in the organic results of the different search engines.
SEO is one of the “disciplines” that has changed the most in recent years. We only have to look at the large number of Penguin and Panda updates there have been, and how they have done a complete 180 on what was understood as SEO until recently. Now SEO pursues what Matt Cutts himself calls “Search Experience Optimization,” or, in other words, everything for the customer.
Although there are thousands of factors a search engine relies on to rank one page or another, you could say there are two basic factors: authority and relevance:
Authority:
is basically a website's popularity: the more popular your page or website is, the more valuable the information it contains. This is the factor a search engine weighs the most, since it is based on the user's own experience; the more a piece of content is shared, the more users have found it useful.
Relevance:
is the relationship a page has to a given search. This does not simply mean that a page contains the search term a bunch of times (that is how it was in the beginning); rather, a search engine relies on hundreds of on-site factors to determine it.
SEO focuses on organic search results, that is, the ones that are not paid.
WHY IS SEO IMPORTANT IN YOUR INBOUND STRATEGY?
The most important reason SEO is necessary is that it makes your website more useful for both users and search engines. Although search engines are becoming more sophisticated every day, they still cannot see a website the way a human does. SEO is necessary to help search engines understand what each page is about and whether or not it is useful for users.
SEO is the best way for your customers to find you through searches in which your website is relevant. These customers are looking for what you offer them, and the best way to reach them is through a search engine. With this tool, you will be able to position your company among the first options search engines find. In addition, it is affordable and starts generating results after a few months of dedicated work and effort; it is a strategy that any company can use, regardless of the industry it operates in.
In Inbound Marketing, it will not only help you position your company but will also help you generate much more traffic to your website, so you can convert and close more sales opportunities, which means you will get more customers and, along the way, more revenue for your business.
If you have a website, LET US HELP YOU! We will give you a free diagnosis of your website so you know how effective it is at generating more visits and, therefore, more customers for your business.
