Have you ever wondered how much momentum podcasts are gaining right now? It's estimated that in Mexico at least 20 million people listened to podcasts in 2019, and this year, 2020, the number is estimated to have grown to 31.5 million listeners.
Podcasting is a digital content format that can help your messages reach your audience in a different way. Its growth is undeniable, and it can be a great marketing tool for your company. This format can be streamed and downloaded online and listened to at any time.
Check out these 5 reasons why a podcast can help your marketing strategy
1. You'll boost your business. The goal of a podcast is to connect with listeners (who range from 18 to 54 years old), build an image, and develop a community.
2. Adding a podcast to your marketing strategy will help if you're looking to do something new and effective to create content; with this format you'll reach a different kind of audience.
Remember that building brand presence is important, and being on a new platform can turn you into a benchmark in your industry.
3. Having a podcast will help you influence customers in a positive way: you can build empathy, help them solve their problems, and make them feel understood by what your brand conveys, which will encourage them to buy your products and services.
This type of content can be found on platforms like iTunes, Spotify, or Ivoox. And keep in mind that most people will spend roughly 30 minutes or less of their time (especially if they're just getting to know you) listening to what you have to say, so you need to create value in your content.
4. A podcast is a more personal way to reach customers; in some cases, hearing a voice gives people a stronger connection than simply reading information on a web page. (But that doesn't mean text content isn't effective.)
5. There are endless ideas for your content, for example, collaborations with experts on certain topics of interest and product reviews; you can even interview one of your customers so they can share their experience, etc.
Other benefits include:
- It provides complementary information.
- It's an affordable format.
- People can multitask while listening to your content.
You may be interested in: [Podcast] HOW TO FIND THE ROI IN MARKETING
The most important thing to know is that a podcast is not a sales pitch, but a conversation that covers topics of interest about your industry and questions your audience may have, and that shares different points of view; that way, your brand will grow stronger naturally.
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