If you are already familiar with the Inbound Methodology, it will be very easy for you to understand what Account Based Marketing (ABM) does, since it focuses on customers' needs and on strengthening business relationships instead of selling for the sake of selling, and the two complement each other when it comes to planning strategies.
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What Is Account-Based Marketing?
Account based marketing (ABM) focuses marketing and sales resources on a defined set of specific accounts, using personalized campaigns tailored to each account. In other words, each account is treated as its own market.
ABM strategies are effective in the long term
ABM Helps You With:
- Building a workforce
- Identifying your target accounts
- Creating an account plan
- Attracting contacts
- Keeps marketing and sales aligned
- Delivers consistent customer experiences.
- Measures your return on investment.
- Simplifies the sales cycle.
- Expands the business through ties with accounts.
Why Should I Implement It?
- ABM accelerates the customer-based cycle to satisfy those accounts in a remarkable way
- ABM stems from inbound by enabling an efficient, focused distribution of resources for the most valuable accounts.
- ABM requires you to personalize absolutely everything when doing it, and tailoring it increases the relevance of your business
- Measuring your return on investment (ROI) is an excellent tool, since you will be able to easily identify whether or not it was a good move for your company
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In conclusion, an ABM strategy will give you a better ROI and makes your team members' work easier, and never assume that ABM is the same as Inbound, since they complement each other but each one has its own way of operating.
If you think your company needs help implementing the Inbound Methodology, at Digitalegia we can help you. Schedule a free consultation with one of our experts.
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