This year, the HubSpot Impact Awards were held, and our agency competed in the “Product Excellence” category with the Innova Schools Colombia success story. Innova Schools belongs to an international network of schools with campuses in Mexico, Peru and Colombia.
As we know, HubSpot is a very complete CRM, marketing automation and customer service platform that helps companies with their strategies through Inbound Marketing strategies.
That is why we at Digitalegia are very happy to have won first place at the Impact Awards 2022. After all, the effort and strategy we developed for Innova Schools was a success.
But what exactly are these awards? And why are they so important? Do you want to know what we did to earn such a prestigious award? Here we tell you how we did it.
What Problem Did the Company Have and How Did Digitalegia Solve It?
Innova Schools arrived in Colombia in 2020. With its recent arrival and the onset of the pandemic, it faced the great challenge of fully enrolling its new campuses in Bogotá, since in-person processes were not allowed because of everything that was happening in the world. That is why Innova Schools Colombia needed to implement a digital process that would allow it to reach its admissions goals.
At that time, their plan was to run digital advertising campaigns so that people would request more information; however, they did not have a website that would allow them to support their educational offering.
To accomplish this, they needed a great website that would help them achieve better positioning and exposure, as well as convert those interested in their educational program. That is how they decided to bet on Digitalegia, a top Inbound Marketing and Web Design agency in Latin America.
Some of the things we started with to tackle this challenge were:
- Establishing HubSpot's CMS as Innova's main Web Design tool, since it has the tools needed to do so alongside marketing automation and the CRM.
- Buyer Persona profiles and their corresponding Buyer’s Journey were created to understand who the website would be aimed at and how they would behave on it.
- We followed the Web Design methodology that leads to growth, starting with the design strategy in order to have the launch platform ready in just 4 weeks
Website visits increased month over month, and with the integration of heat maps we were able to understand users' navigation as well as their experience, giving us the insights needed to focus the website on growth and improve that experience.
If you want to learn more about the results and what we did to drive growth by creating their website, check out the full success story on our site.
What Are the HubSpot Impact Awards?
The Impact Awards for HubSpot partners are held every year and are a way to recognize partners for the great work they have done with their clients by providing them with exceptional service. They are also a way to reward the efforts made to create great success stories with the clients who trust them.
These awards represent the best inbound marketing work in 4 main categories:
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Product Excellence
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Platform Excellence
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Technical Expertise
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Platform Migration Excellence
Why Are the HubSpot Impact Awards Important?
Winning an award in any of these 4 categories is a huge achievement for agencies, because it allows your agency to position itself as one of the best HubSpot partners.
It also brings recognition to your agency, since the winners are published in the “Impact Awards Hall of Fame” along with the other winning agencies from the other categories and from previous years.
But that's not all… your agency will also appear as an award winner in the HubSpot partner directory, where all the agencies, both national and international, that work with this platform are listed.
Winning an award can open many doors for you and position you as a recognized agency with an excellent track record.
Thanks to the excellent strategy we built at Digitalegia with Innova Schools, we managed to move the project forward, achieving incredible results that made Digitalegia one of the agencies that won the Product Excellence 2022 award.
Receiving an award that recognizes the effort, dedication and innovation of a project based on the use of tools that help you close sales gives even more value to the winning partner agencies, since it ensures the quality of the project.
That is why we are so happy to share this new achievement with all our clients and prospects!
If you want to learn more about us and everything we can do for your company, you can get a consultation completely free of charge.
