HubSpot Inbound Certification Inbound Marketing and Sales

HOW CAN YOU TRANSFORM THE WAY YOU SELL WITH INBOUND SALES?

Rob Ayala
Rob Ayala Nov 19, 2019, 9:02:03 AM 1 min read
HOW CAN YOU TRANSFORM THE WAY YOU SELL WITH INBOUND SALES?

There are 4 Inbound sales best practices you should remember at all times. These best practices will allow you to transform the way you sell to help people in the buying process.

 

What does the sales team do when faced with a new sales opportunity at an Inbound company?

 

Let's suppose, for the moment, that you are a sales rep. If you are, then you're in the right place. Let's start by transforming the way you select your target accounts:

  • It all comes down to focusing on your buyers.
  • You want to make sure you're targeting the right people.
  • The content is already published and it's what your buyers are looking for; it attracts the right traffic.

 

Transform the way you prospect for sales opportunities:

  • Inbound opportunities and traditional cold sales opportunities don't happen the same way.
  • To be effective at prospecting Inbound opportunities, you need to better understand who your prospects are.
  • Today, reaching out to your sales opportunities without context is a waste of time.
  • The first thing you should do is thoroughly research your sales opportunities.

 

Transform the way you connect with prospects:

  • Now that we are ready to pick up the phone and contact our sales opportunities, we need to approach them in a personalized and educational way.

 

Change the way your prospects perceive you:

  • The first thing we want is for them to remember us as a sales educator and not as an intimidating salesperson.
  • To get to the point where you can educate your prospects, you must be able to become an expert at listening and truly understanding the needs of your prospect.

 

Now that you know some successful tips on how to transform the way you sell, consider the following:

 

Do you think a doctor gives the same diagnosis to all their patients? Of course not!

 

They listen - they take the time to hear what each of their patients is feeling and then prescribe solutions to help them in a way that fits each specific case.

 

“Remember, people buy from people they trust and the only way to build trust is through mutual understanding.”

 

If you want to learn more about inbound marketing and sales, subscribe to our blog! And if you want to learn what Digitalegia can do to support your digital growth efforts, schedule a free 15-minute consultation with our experts, and we'll explain how we can help you.

 

Ebook: The importance of implementing inbound in your company

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Rob Ayala
Rob Ayala
RevOps and Growth Consultant CEO @Digitalegy

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