It stands to reason that the success of your software development will be measured by the number of people who use it. Obviously, these people will have paid to obtain the rights to use your development.
If you developed software and haven't been able to sell it, you need to evaluate the way you are selling it and rely on your numbers to define your own success.
The most common question many developers ask is the same: How can I sell my software? On several occasions we have already proposed certain steps to make selling your software easier.
One of the tools we have encouraged you to use in other posts is the Inbound Strategy, which can give you a solution for your sales quickly, safely and at low cost.
However, we always suggest that the simplest way to sell software is by educating your potential buyers, so that they understand your development is the solution to their problems. To do this, you need to create valuable content that takes care of that task.
Always keep the Buyer Journey in mind so you know the right moment to offer your services to any potential buyer, and that way you won't waste time with other people who are just browsing your product.
Here are some other tips that can help you when selling your software:
How Do You Value Software?
The first thing we must do is define how much our time is worth. Once we know that, it will be easier to do the math: I value one hour of my work at this much, so I need this much money to make a profit based on the hours spent.
This brings us to the second point: track every minute of your time.
The third tip for valuing software is knowing how to say NO. Saying no to a price or proposal lower than what you yourself have estimated your work should be valued at.
The fourth tip is knowing how to strike a balance between profitability and work. More work doesn't necessarily mean more money.
The fifth point (if applicable) is to define the cost of the license. Here we can decide that licenses will be free of charge, but if not, we should also value the cost of the license, again applying the value of our time. Add up the development hours and the price, divide by the forecast license sales, and you may have a somewhat clearer picture.
The sixth and final tip on how to value software concerns maintenance. Have you considered the cost of maintenance? What about bug fixes, new features, versions, extensions? Will you bill for them separately (which can cause a bit of chaos)? Wouldn't it perhaps be more worthwhile to include in the license cost a portion aimed precisely at these needs?
It is important to readjust this price with each client after, for example, a year, since one client of the same type will use many more hours than another.
