There's a lot of talk about social media and its importance, reach, pros and cons, as well as the countless marketing strategies you can carry out with it, but surely no one has told you
how to integrate a social media strategy for your eCommerce business, right?
Don't worry, that's what we're here for.
In the following paragraphs, we'll explain what each social network is for and how you can integrate a social media strategy for your eCommerce business.
Social media is a double-edged sword that you need to know how to use to your advantage, so that all the effort you put into it adds to your overall strategy, your sales, and your eCommerce traffic.
On the other hand, if you're only on social media for the sake of being there, or if you don't have a strategy defined for each platform, it can be as bad as not having them, or even much worse, since being exposed to the public and doing it poorly can set back many of your goals.
The First Thing You Need: Quality Content
Think about it for a second: what are ALL social networks based on? Content.
A social network is a collection of content for a specific sector and audience, and each one has a very different purpose from the others.
It may seem like they all serve the same purpose, but thinking that is a completely wrong idea.
Now that we've established that you know content is the foundation, you need to understand that this content only works if it's quality content.
Quality content is based on educating, and even though we may have a bit of a conflict with the word education, that's the reality. This type of content is what people enjoy and what doesn't feel like content, since people are happy to have it and crave more.
Learn more about quality content.
What comes next: understanding what social media platforms are for and how to integrate a social media strategy for your eCommerce business.
Facebook: This is perhaps the most popular of all. It's a fairly broad communication channel where you can raise awareness of and drive traffic to your eCommerce business, as well as boost your sales and share a wide range of content.
What strategies should you use? Share updates from your blog, discounts and promotions, videos from your YouTube channel to generate engagement, and targeted ads for traffic generation and branding.
Twitter: We all know Twitter for 2 things: breaking news or events, and voicing a complaint, suggestion, or even a recommendation about a product, service, and/or company. Twitter has positioned itself as an excellent customer service option, and that's exactly what you can use to your advantage.
What strategies should you use? Polls, images, and quotes based on your posts, trend generation, and post-sale customer service.
LinkedIn: Here we focus on a social network for professionals, which is used to generate B2B contacts (meaning one company can find and communicate with another company). If you need more contacts, want to build partnerships, or want to promote your eCommerce products to other companies, you can't afford not to have a LinkedIn strategy.
What strategies should you use? Paid ads with a CTA, promotions, and updates from your content blog.
Instagram: The current social media trend. Instagram is a very complete social network where you absolutely have to be if you have an eCommerce business, since it's one of the best places to show off your products and boost your sales.
What strategies should you use? Photos or images that speak for themselves and show off your products with links to your eCommerce site, posts with links to your blog, stories, and livestreams.
YouTube: It needs no explanation: YouTube is all about videos, videos, and more videos. It's perfect for testimonials, explanations of how to use your product, commercials, webinars, etc.
What strategies should you use? Host live videos to answer questions about your eCommerce products, create content videos based on your posts, and produce explainers and testimonials.
Finally, we want to tell you that all these strategies need to be intertwined with one another, based on the quality content we mentioned at the beginning, guiding your buyer persona by the hand from the start of their journey until they complete their purchase.
If you have questions about how to integrate a social media strategy for your eCommerce business you can leave us your comments or schedule a free consultation here
