SMARKETING: THE MARKETING AND SALES PROCESS

In previous posts we've covered aspects of the concepts of Smarketing and inbound sales. But How do inbound marketing and inbound sales fit together?

You're interested in the inbound marketing method because you want to transform the way you market to your potential customers. And by transforming the way you market, you can transform the way you sell. But what does transforming the way you sell really mean?

The marketing and sales process has changed completely, and for good reason:

• Buying habits have changed.

The sales process must adapt to support the ever-changing buying process.

How do we see these changes?

• The sales team used to make cold calls every day, using the same message, regardless of who they were talking to.
• Sales reps controlled the information and had power over the entire process.

This sales method focuses on the seller.

Fortunately, the inbound method has transformed sales:

• You no longer need to spend your time making cold calls.
• The buyer has the power to research and get information.
• Acting as the gatekeeper of information won't increase your sales.
• Instead of the old static message, you can adopt one based on the buyer's situation.

The inbound method's approach focuses on the buyer.

With these small changes, in the sales department at Digitalegia, we've changed the way we sell. Let's close today's post with this reflection:

“We put ourselves in the shoes of our future and current clients.”

If you want to learn more about inbound marketing and sales topics, subscribe to our blog! Do you have questions or want to add something to this post? We look forward to your comments! And if you want to learn what Digitalegia can do to support your inbound marketing and sales efforts, schedule a free 15-minute consultation with our experts, and let's talk about your challenges personally.