In recent months, we've seen school closure numbers gradually reach alarming levels. And that's because one of the sectors most affected by the pandemic was education.
Many schools weren't prepared for this drastic shift to digital platforms, and this was reflected in their enrollment and in the dissatisfaction of their customers (parents and students).
But have you stopped to think about the opportunities this situation can bring to your school? While moving to the digital world was mandatory, now that you're here, you can make the most of its benefits and even counteract the negative effects we mentioned earlier.
Now more than ever, you need to work hard to have good online positioning as well as a solid and effective digital strategy.
Want to know how you can support your school through digital marketing? Check out these points:
1.- Digitization
This contingency made it clear to us that it's better to have a digital plan that backs your services than to let your educational institution die.
Moving your educational service from the physical world to the digital world isn't easy, but it was a necessary step. Make the most of this opportunity!
Consider this:
- You absolutely need to have a website. There you can upload news, videos, and even homework or calendars that only the school community can access.
- If you don't have an online admissions process yet, it's time to create one.
- Now that physical contact is more complicated, you can post videos of the school facilities or a 360º tour.
- You can schedule appointments via video call.
You may be interested in: Why Invest in Digital Marketing to Attract Students
2.- Inbound Marketing
It's a strategy that will help you win over the prospect instead of bothering them with intrusive advertising.
Right now, what parents or students want LEAST is for educational institutions to bombard them with nothing but advertising. We recommend helping them with the situation they're going through, and to do so, you can cover topics such as how your school supports them during the contingency, strategies on how to make the most of learning from home, etc. You can do this through your blog.
Remember that communication is always the best way to keep your prospects interested, in addition to conveying professionalism, good service, and attentiveness.
3.- Having a Social Media Presence Is Mandatory
During the pandemic, social media use increased by 42% in Mexico.
According to studies, since the start of the quarantine, Facebook is the social network where time spent has increased the most: before the pandemic, people spent 1 hour 19 minutes on the platform, and now the average is 1 hour 54 minutes.
Through social media, you can attract new students, as well as promote all your content, reaching the people you're interested in more naturally with well-thought-out copy and invitations to online information and enrollment processes.
These are just some aspects to consider regarding what educational institutions have to do on a mandatory basis from now on.
Many more prospects are online, and we must find a way to reach them with solid foundations in the way we make ourselves known, while managing to stand out from the competition.
If you need help with your school's digital strategies, at Digitalegia we can help you. Schedule a free consultation!
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