Growing the size of the audience and converting it remains one of the biggest concerns
Marketing departments are increasingly data-driven, investing in closed-loop reporting and measuring success against the metrics of other well-known companies. This year's marketing report indicates that generating traffic and sales opportunities are the main problems for marketing departments, followed by proving ROI and securing enough budget.
Video marketing is becoming more and more important
Marketers are venturing into creating visual content, but messaging apps and artificial intelligence are not far behind. This year, our marketing data show that respondents feel pressured to try new and unpredictable technologies, and to create more personalized communication material than ever before. How do they keep up with advances without losing sight of their goals?
Download the full report by clicking below👇
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