HubSpot Updates - January 2024

We're back and ready to surprise you with all the news HubSpot brings in this exciting year of 2024!

This month, HubSpot launched new integrations, changes to automations, workflow improvements, and the continued growth of artificial intelligence.

Don't miss the chance to find out everything that's happening in this first month of the year.

New Product Updates Experience

• If you like keeping up with all the news in HubSpot features, be sure to check out the new experience on the product updates page. Now, in addition to seeing the updates that are already live and the betas, you will also be able to see the features the product team has in development. You can find all this by clicking your profile picture > Product Updates.
  
  

New Actions for Conversation Workflows

• Conversations inbox users have a new workflow action available: you can now change the owner and the inbox of a conversation through conversation-based automations. The process will make it easier to manage and organize your teams' interactions. / HubSpot
  
  

Higher Limits for the CRM

• The CRM starts the year with important changes to the limits for those with premium features and high data volumes. Users of Enterprise editions will get an additional 500,000 custom objects, and Operations Hub Enterprise users will have even higher limits. In addition, HubSpot launched two new add-ons: increases in the number of custom properties and calculated properties in a portal. / HubSpot
  
  

Creating Reports with AI

• One of the most anticipated features since HubSpot announced it at INBOUND has just been released in beta: creating reports using artificial intelligence. All you have to do is type your question in the prompt and HubSpot, with the help of ChatGPT, will do the rest. / Knowledge base

TikTok and HubSpot Connected

• Besides teaching us great dance routines, TikTok has become an excellent tool for many companies to generate more leads and reach new audiences. If that sounds like your business, check out the new native integration between TikTok and HubSpot to bring your TikTok leads directly into the CRM. / App Marketplace
  
  

Custom Properties for Workflows

• Having a hard time organizing so many workflows? If you have a lot of automations, it's time to create custom properties for workflows. The new feature gives you better organization by using properties you create for workflow views. / Knowledge base
  
  

What Do Custom Code Actions Do?

• Do you have Operations Hub? The custom code action in workflows now has a new feature that lets you add a description to the action. With this update, developers can make life easier for professionals who don't understand code by giving more details about the purpose of a given action. To add a description, create a custom code action and look for the "description" field.

What Happened in the Last Few Weeks?

• Failure notification when an email can't be logged in the CRM
• Add target account information to the leads table
• Incoming calls as a channel in the conversations inbox
• Automated SMS messages through workflows (available in the United States)
• Customizing meeting reminders

Association Visualization

• Organizing a CRM's structure is just as important as using it. To make your life easier if you are a super admin, the data model visualization feature now displays the structure of associations between objects. / Knowledge base
  
  

Changes to Notification Emails

• If you use HubSpot as your CRM, you may like receiving notifications by email. And if you are a pro user, you have probably set up rules in your email to assign labels to the HubSpot notification emails you receive. If so, keep in mind that HubSpot is now using subdomains in the domain of our notification senders. This means that instead of receiving an email from noreply@hubspot.com, you may receive it from noreply@notifications.hubspot.com.

Get Inspired

New HubSpot Academy Bootcamps

• Looking to expand your knowledge of sales processes in 2024? Don't miss the HubSpot Academy bootcamps (in Spanish) scheduled for this month. By registering for the sessions, you will learn more about demand generation and how to have good discovery calls with your customers. / HubSpot Academy
  
  

Inbound Marketing Optimization Certification in Spanish

• It's time to learn strategies to complement each stage of the inbound methodology and integrate data-driven decision-making into every step of the process. I recommend taking the latest HubSpot Academy certification in Spanish. / Hubspot Academy
  
  

Why Use a CRM? HubSpot Academy Answers

• HubSpot Academy just launched the new HubSpot CRM course in Spanish! Learn what a CRM is, why it's important, and how to set up HubSpot's free Smart CRM features. / HubSpot Academy

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